Reversing Language Shift: Theoretical and Empirical Foundations of Assistance to Threatened Languages. Joshua A. Fishman. Multilingual Matters, 76. Clevedon: Multilingual Matters, 1991. 431 pp.

Reversing Language Shift: Theoretical and Empirical Foundations of Assistance to Threatened Languages

The authors introduced a textbook that is useful for introductory classes in intercultural communication.

/pdf/introducing-intercultural-communication-global-cultures-and-4fqvcrhioq.pdf

Introducing Intercultural Communication, Global Cultures and Contexts

Māori television – the first ten years, by Jo Smith, Auckland, Auckland University Press, 2016, 210 pp., NZ$45 (paperback), ISBN 978 1 86940 857 2

Since European contact with Maori, fluency in te reo Maori (Maori language) in New Zealand has dramatically declined, however there has been a revitalisation of te reo Maori in the last 25 years. However, not only have Maori undertaken to keep the language alive but additionally some Pakeha (non-Maori New Zealanders) have also taken on the challenge. This work explores the experiences of European New Zealanders who have learnt te reo Maori (Maori language) and how through their learning they have gained a better understanding of what it means to be Pakeha in New Zealand. This monograph looks at the reasons why Pakeha New Zealanders want to learn te reo Maori and their experiences from learning te reo Maori and being involved with Maori culture within both te ao Maori (the Maori world) and te ao Pakeha (the western world). The concept of a Pakeha identity, one that involves a relationship with te ao Maori is also investigated along with the exploration of the idea that te reo Maori can be the basis of a shared national identity that could bring all New Zealanders together.

Pakeha Identity and Maori Language and Culture

Māori Media Depiction of Chinese: From Despised and Feared to Cultural and Political Allies

Te reo Māori is one of the official languages of New Zealand. Many migrants from non-English speaking nations, however, are surprised at the monolingualism of New Zealand and the apparent tokenism in use of te reo. Often migrants arrive ready to acquire a level of te reo Maori because of their own multilingual background. This paper explores the extent to which Māori Television provides cultural resources for migrants to increase te reo skills and vocabulary and to engender an interest for further engagement with te reo Maori, and suggests that engaging in learning te reo contributes to Māori Television’s language revitalisation outcomes. Improved understanding of the distinctive use of te reo Maori within the everyday lexicon of New Zealand English contributed to a sense of belonging for many of the participants.  All of these findings suggest the level of support migrants can offer Maori language revitalisation initiatives may be unrecognised.

https://medianz.otago.ac.nz/medianz/article/download/189/176

New Land, New Opportunities, New Language: Māori Television and Migrants Learning Te Reo

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New Land, New Opportunities, New Language: Māori Television and Migrants Learning Te Reo