but the threat they bring to artistic culture. From his opening mockery of the literary establishment’s tendency to theorize the world in terms of desire or gender to his disapproval of those who venerate art while denying its validity in the same breath, Jonathan Dollimore has created an easily understood, albeit at times too theoretical, synthesis of the literary and the experiential in Sex, Literature and Censorship. His arguments on critical theory do not necessarily reject the concept of theory; rather, he argues that critical theorists should strive to understand the contradictions within our lives and our literature and explore the daemonic power of the subjects that offend our sense of tradition.

pdf/multimodal-discourse-the-modes-and-media-of-contemporary-f1z8al1h31.pdf

Multimodal Discourse: The Modes and Media of Contemporary Communication:

/pdf/video-in-research-in-the-learning-sciences-3gd5hhkidf.pdf

Video in Research in the Learning Sciences

This article explores how language is used to build community with the microblogging service, Twitter (www.twitter.com). Systemic Functional Linguistic (SFL), a theory of language use in its social context, is employed to analyse the structure and meaning of ‘tweets’ (posts to Twitter) in a corpus of 45,000 tweets collected in the 24 hours after the announcement of Barak Obama’s victory in the 2008 US presidential elections. This analysis examines the evaluative language used to affiliate in tweets. The article shows how a typographic convention, the hashtag, has extended its meaning potential to operate as a linguistic marker referencing the target of evaluation in a tweet (e.g. #Obama). This both renders the language searchable and is used to upscale the call to affiliate with values expressed in the tweet. We are currently witnessing a cultural shift in electronic discourse from online conversation to such ‘searchable talk’.

/pdf/ambient-affiliation-a-linguistic-perspective-on-twitter-339o56xe57.pdf

Ambient affiliation: A linguistic perspective on Twitter:

The Routledge Handbook of English for Academic Purposes provides an accessible, authoritative and comprehensive introduction to English for Academic Purposes (EAP), covering the main theories, concepts, contexts and applications of this fast growing area of applied linguistics. Forty-four chapters are organised into eight sections covering: Conceptions of EAP Contexts for EAP EAP and language skills Research perspectives Pedagogic genres Research genres Pedagogic contexts Managing learning Authored by specialists from around the world, each chapter focuses on a different area of EAP and provides a state-of-the-art review of the key ideas and concepts. Illustrative case studies are included wherever possible, setting out in an accessible way the pitfalls, challenges and opportunities of research or practice in that area. Suggestions for further reading are included with each chapter. The Routledge Handbook of English for Academic Purposes is an essential reference for advanced undergraduate and postgraduate students of EAP within English, Applied Linguistics and TESOL.

The Routledge handbook of English for academic purposes

Classroom discourse analysis: a functional perspective

Abstract The ubiquitous software PowerPoint has significant influence on evaluations of professional and academic success, and has attracted considerable attention from both social commentators and researchers in various fields. Existing research on PowerPoint considers the software, slideshows created with it, and PowerPoint-supported presentations in isolation from each other and is therefore unable to promote better understanding of the interaction between the software's design and its use. This article proposes a model for exploring this interaction. Specifically, it introduces a multimodal social semiotic approach to studying PowerPoint as a semiotic practice comprising three dimensions – the software's design, the multimodal composition of slideshows, and their presentation – and two semiotic artefacts, the software and the slideshow. It discusses the challenges each dimension presents for discourse analysis and social semiotic research, focusing especially on the need to step away from the notion of text and to develop a holistic, non-logocentric, and adaptive multimodal approach to researching semiotic technologies. Using PowerPoint as a case study, this article takes a step toward developing a social semiotic multimodal theory of the relation between semiotic technologies, or technologies for making meaning, and semiotic practices.

Semiotic technology and practice: a multimodal social semiotic approach to PowerPoint

As an iconic image of our time, the selfie has attracted much attention in popular media and scholarly writing. The focus so far has been on the representation of the self or subjectivity. We propose a complementary perspective that foregrounds the intersubjective function of the selfie. We argue that the presence of selfhood is often an assumption. What distinguishes the selfie from other photographic genres is its ability to enact intersubjectivity – the possibility for difference of perspectives to be created and this difference to be shared between the image creator and the viewer. Based on a social semiotic analysis of selfies on Instagram, we identify four subtypes of selfie, each deploying a combination of visual resources to represent a distinct form of intersubjectivity. Our analysis suggests that the potential for empowerment is inherent in the visual structure of the selfie, and that, as a genre, it is open for recontextualisation across contexts and social media platforms.

Beyond the self: Intersubjectivity and the social semiotic interpretation of the selfie:

1. From multimodal to critical multimodal studies through popular discourse Emilia Djonov & Sumin Zhao Part I: Methodological and theoretical challenges 2. Revisiting cinematic authorship: A multimodal approach Chiaoi Tseng & John A. Bateman 3. The television title sequence: A visual analysis of Flight of the Conchords Monika Bednarek 4. The strategic use of the visual mode in advertising metaphors Charles Forceville 5. Japanese street fashion for young people: A multimodal digital humanities approach for identifying socio-cultural patterns and trends Alexey Podlasov & Kay L. O'Halloran Part II: Key issues in contemporary popular culture 6. Multimodal constructions of the nation: How China's music-entertainment television has incorporated Macau into the national fold Lauren Gorfinkel 7. A multimodal analysis of the environment beat in a music video Carmen Daniela Maier & Judith Leah Cross 8. Representations of the institutional `self' in web-based business news discourse Sabine Tan 9. Selling the `indie taste': A social semiotic analysis of frankie magazine Sumin Zhao 10. From popularization to marketization: The hypermodal nucleus in institutional science news Yiqiong Zhang & Kay L. O'Halloran Part III: New audienceship and authorship in popular discourse 11. Telling a different story: Stance in verbal-visual displays in the news Dorothy Economou 12. Point of view in picture books and animated film adaptations: Informing critical multimodal comprehension and composition pedagogy Len Unsworth 13. Points of difference: Intermodal complementarity and social critical literacy in children's multimodal texts Angela Thomas 14. Bullet points, new writing, and the marketization of public discourse: A critical multimodal perspective Emilia Djonov & Theo Van Leeuwen 15. Towards a semiotics of listening Theo Van Leeuwen

Critical Multimodal Studies of Popular Discourse

This article employs multimodal discourse analysis to explore how mothers represent their everyday experiences of motherhood on Instagram through different forms of self-portraiture. It investigates whether the ‘selfies’ that they share can be characterized as a visual genre and identifies four subgenres: presented, mirrored, inferred and implied selfies. The article illustrates the different ways in which the photographer’s perspective can be represented in each subgenre. The aim is to show that the function of the selfie as a multimodal genre is not solely to represent ‘the self’ but rather to enact intersubjectivity, that is, to generate various possibilities of relations between perspectives on a particular topic, issue, or experience and hence to open up potential for negotiating different points of view.

Selfies in ‘mommyblogging’: An emerging visual genre

From multimodal to critical multimodal studies through popular discourse

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