Su-Mae Tan
Multimedia University
32 Papers
14 Citations
Su-Mae Tan is an academic researcher from Multimedia University. The author has contributed to research in topics: Computer science & Cognition. The author has an hindex of 8, co-authored 17 publications.
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Papers
Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website
TL;DR: Analysis based on participants’ comments suggests that females were more critical towards certain shortcomings of the non-interactive talking avatar; citing limited interactivity and artificial dialogue from text-to-speech engine, and females preferred processing textual over auditory information about the products in the online store.
Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence
Su-Mae Tan,Tze Wei Liew +1 more
TL;DR: The results demonstrated that specialist agent design increased the perceived agent’s expertise, message trustworthiness, social presence, website trust, and purchase intention, and affirming the source credibility model.
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•Journal Article
The Effects of Positive and Negative Mood on Cognition and Motivation in Multimedia Learning Environment.
Tze Wei Liew,Su-Mae Tan +1 more
TL;DR: This work has shown that positive emotional design in multimedia learning environments enhanced positive emotion, motivation, and comprehension and showed that positive emotion can be transferred to learners through interface designs, such as anthropomorphism and bright colors.
59
•Journal Article
The Effects of Peer-Like and Expert-Like Pedagogical Agents on Learners' Agent Perceptions, Task-Related Attitudes, and Learning Achievement
TL;DR: Results from this study suggest that gender bias affects learner's perception on virtual agent, and implications are discussed in terms of how stereotypes of expert-like and peer-like agent can be effectively utilized in e-learning environment.
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Exploring the effects of specialist versus generalist embodied virtual agents in a multi-product category online store
Tze Wei Liew,Su-Mae Tan +1 more
TL;DR: It was shown that the use of specialist virtual agents (as compared to a generalist virtual agent) enhanced perceptions of agent expertise, information credibility, website trust, and purchase intention, and the effects of agent specialisation were shown to be more evident for females than for males.
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