Steve Crom
1 Papers
3 Citations
Steve Crom is an academic researcher. The author has contributed to research in topics: Customer retention & Customer lifetime value. The author has an hindex of 1, co-authored 1 publications.
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Papers
•Journal Article
Are you up to the value mark? Can you measure how much value you're creating? Ultimately, there is just one issue: Value.
John Guaspari,Steve Crom +1 more
TL;DR: In this article, the authors define value as what the customer got divided by what it cost the customer (GOT/COST) to buy the product. And they argue that to be competitive, organizations must provide the minimum acceptabl..
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