Sofia Gkika
Athens University of Economics and Business
7 Papers
17 Citations
Sofia Gkika is an academic researcher from Athens University of Economics and Business. The author has contributed to research in topics: Recommender system & Persuasion. The author has an hindex of 3, co-authored 7 publications.
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Papers
•Proceedings Article
Investigating the Role of Personality Traits and Influence Strategies on the Persuasive Effect of Personalized Recommendations.
Sofia Gkika,Marianna Skiada,George Lekakos,Panos E. Kourouthanassis +3 more
- 01 Jan 2016
TL;DR: Investigating the persuasive effect of certain influence strategies and the role of personality in the acceptance of recommendations revealed that motivating messages do change users’ acceptance of the recommender item but not unconditionally since user’s personality differentiates the effect of the persuasive strategies.
Investigating the Effectiveness of Persuasion Strategies on Recommender Systems
Sofia Gkika,George Lekakos +1 more
- 06 Nov 2014
TL;DR: In this paper, a movie recommender system was built so as to elicit participants' preferences about movies and then a movie is recommended in order to investigate the effect of the application of Cialdini's Influence Principle(s), implemented as recommendation explanations, on the users' intention to watch the movie.
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Garment Recommendations for Online and Offline Consumers
Maria Skiada,George Lekakos,Sofia Gkika,Cleopatra Bardaki +3 more
- 01 Jan 2016
TL;DR: In this article, the authors use association rules to provide recommendations to customers, as well as understand who the customer is, what her needs are and what is her mentality when entering a physical store or the corresponding e-shop.
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Persuasive Recommendations in Ubiquitous Environments.
Sofia Gkika,Marianna Skiada,George Lekakos +2 more
- 01 Jan 2016
TL;DR: The results revealed that when a consumer has either high or low motivation to purchase a garment, she gets persuaded by serendipitous garment recommendations while the provision of novel recommendations does not affect the acceptance of recommendations in any of the two motivational conditions.
Factors Affecting Recommendations' Acceptance in Off-Line Environment
Sofia Gkika,Maria Skiada,George Lekakos +2 more
- 01 Jan 2015
TL;DR: A garment recommendation system applying and evaluating factors affecting consumers’ acceptance in recommendation systems that will be used in traditional stores is developed and the main insights of the study indicate that consumers' personality affect consumers' preferences and garments’ style.
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