Cognitive structure and attitudinal affect.

A Theory of Organization and Change Within Value‐Attitude Systems

‘Attitudes’ has been the central concept of social psychology in three different periods, over which the interest evolved to three progressively more sophisticated topics. The first of these three peakings was the 1920s and 1930s preoccupation with the static topics of attitude scaling and relation to behaviour. Then, after a 1935–1955 interlude in which the study of group processes supplanted attitude as the central concern of social psychology, attitude research re-emerged as the dominant interest during the 1950s and 1960s enthusiasm for the dynamic topic of attitude change, approached by a convergent style in the 1950s and a divergent style in the 1960s. During the 1965–1985 period interest shifted from attitudes to social cognition, including representational reductions in information encoding and decoding as well as inferential extrapolations in meaning attribution, person perception, and cognitive ramifications. Now we are experiencing the beginnings of a third flourishing of attitude research likely to dominate the 1980s and 1990s, this third peaking focused on more evolved structural issues, including the structure of individual attitudes, of systems of attitudes, and of attitudinal systems as they relate to other systems within the person. Intrinsic and extrinsic forces underlying these shifts of interest are considered.

The vicissitudes of attitudes and similar representational constructs in twentieth century psychology

In tests of two expectancy-value models of attitude reported recently in JMR, Sheth and Talarzyk [18] tested a model attributed to Rosenberg [14] while Bass and Talarzyk [3] tested a model attributed to Fishbein [7, 8]. The two models were tested on a common data base using essentially the same measures.^ Unfortunately, neither article provided a valid test of either of these two models and served only to confuse rather than to clarify some of the issues regarding the use of expectancy-value models as a basis for understanding some aspects of consumer behavior. Because of the growing interest of consumer researchers in an expectancy-value approach to attitude structure and dynamics and behavioral prediction, it may be useful to specify the shortcomings of these two studies and clarify some essential characteristics of the expectancy-value approach. We intend to show that the authors: (1) did not provide tests of any expectancy-value model let alone those of Rosenberg or Fishbein; (2) actually proposed a new model which might be termed an "adequacy-importance" model; and (3) demonstrated that their model actually has less predictive validity than an expectancy-va lue model.

https://www.jstor.org/stable/pdfplus/3149317.pdf

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

We view an individual’s legitimacy judgment as an attitude It is influenced by a personal belief system composed of global values and domain-specific beliefs, consistent with the value–attitude system in marketing Our context is the legitimacy of the Canadian oil sands industry We hypothesize that an individual’s legitimacy judgment may be influenced by three domain-specific beliefs: the credibility of the industry, environmental non-government organizations, and the mass media We also examine two global values associated with sustainable development: concern for the environment and concern for economic development These are expected to have negative and positive effects, respectively, on an individual’s legitimacy judgment and on industry credibility We also examine if these relationships are influenced by proximity to the oil sands We test our theory using a mixed methods research design and a structural equation analysis on a survey of 853 residents of Edmonton and Toronto, Canada We find support for most of our hypotheses

Examining an Individual’s Legitimacy Judgment Using the Value–Attitude System: The Role of Environmental and Economic Values and Source Credibility

Personal values as determinants of a political attitude.

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Personal values as determinants of a political attitude.