Siliang Tong
Nanyang Technological University
8 Papers
2 Citations
Siliang Tong is an academic researcher from Nanyang Technological University. The author has contributed to research in topics: Chatbot & Social relation. The author has an hindex of 5, co-authored 7 publications. Previous affiliations of Siliang Tong include Temple University.
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Papers
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
TL;DR: Chatbot identity disclosure negatively affects customer purchases because customers perceive the disclosed bot as less knowledgeable and less empathetic.
725
Personalized mobile marketing strategies
Siliang Tong,Xueming Luo,Bo Xu +2 more
TL;DR: The traditional marketing mix model is integrated to develop a framework of personalized mobile marketing strategies that incorporates personalization into the center of mobile product, mobile place, mobile price, mobile promotion, and mobile prediction.
246
The Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance
TL;DR: In this paper, the authors examine the use of AI to generate performance feedback for employees and find strong evidence that both effects coexist, and that the adverse disclosure effect is mitigated by employees' tenure in the firm.
212
Sustainable Retailing in the Fashion Industry: A Systematic Literature Review
TL;DR: In this paper, the authors identify the main perspectives of research on sustainable retailing in the fashion industry and conduct a systematic review of the relevant published literature in this field, finding that the most prominent areas in the field are sustainable retail in disposable fashion, fast fashion, slow fashion, green branding and eco-labeling; retailing of secondhand fashion; reverse logistics in fashion retailing; and emerging retailing opportunities in e-commerce.
181
The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment
TL;DR: This paper examined whether and how platform-level buyer protection insurance (PPI) affects buyers and sellers in the sharing economy and found that PPI is beneficial for both consumers and sellers.