Sheila Keegan
3 Papers
Sheila Keegan is an academic researcher. The author has contributed to research in topics: Qualitative research & The Internet. The author has an hindex of 3, co-authored 3 publications.
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Papers
“Emergent inquiry”: A practitioner's reflections on the development of qualitative research
TL;DR: In this paper, the authors address the emerging way in which qualitative research is now carried out within the commercial world, the influences of shifting paradigms and the importance of theoretical understanding for current practice.
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Bridging the practitioner‐academic divide
TL;DR: In this paper, the authors explore the benefits of a symbiotic relationship between academic and practitioner qualitative research communities and consider ways of nurturing such a relationshipDesign/methodology/approach, the IPA twinning case study is used as a possible model for collaborations with input from the Association for Qualitative Research and from the qualitative special interest group at the academy of marketing.
Digital technologies are re‐shaping our brains: What are the implications for society and the research industry?
TL;DR: In this paper, the authors address the impact of digital technologies on human thinking and behaviour and the consequential effects on the commercial qualitative research industry using a combination of qualitative observation drawn from a wide range of client companies during more than 30 years of commercial qualitative practice and organisational change management.