Shahrina Md Nordin
Universiti Teknologi Petronas
72 Papers
203 Citations
Shahrina Md Nordin is an academic researcher from Universiti Teknologi Petronas. The author has contributed to research in topics: Sustainability & Conceptual framework. The author has an hindex of 18, co-authored 60 publications. Previous affiliations of Shahrina Md Nordin include Petronas.
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Papers
Impak Komunikasi terhadap Penerimaan Inovasi Penanaman Padi (Communication Impact Towards Innovation on Paddy Plantation)
Shahrina Md Nordin,Ammar Redza,Ahmad Rizal +2 more
- 01 Jan 2016
TL;DR: In this paper, the impact of communication on the acceptance of innovation in paddy plantations was investigated among 150 farmers in Perak, which involved 150 paddy farmers as respondents and found that the use of effective communication could possibly increase the innovation diffusion in multiple sectors.
Measuring Deliberative Attitude and Attributes in Political Corporate Social Responsibility: Instrument Development and Validation
Ammar Redza Ahmad Rizal,Shahrina Md Nordin,Siti Haslina Hussin +2 more
- 01 Jan 2021
TL;DR: In this article, the authors conceptualized, developed, and validated a scale that will be able to measure a person's deliberative attitude, motivation and support on deliberation in political corporate social responsibility (PCSR).
•Journal Article
The Impact of Stakeholder Communication Strategies on Consumers- Acceptance and Financial Performance: In the Case of Fertilizer Industry in Malaysia
TL;DR: In this article, the authors examined the current marketing communications and engagement strategies used in addressing the key stakeholders in the fertilizer industry in Malaysia and established a causal relationship among the key factors of stakeholder communication strategies and increment in consumers' choice/acceptance and impact on financial performance.
Practitioners' Validation on Effectiveness of Mobile School Model
Ahmad Sobri Hashim,Wan Fatimah,Wan Fatimah Wan Ahmad,Azizah Jaafar,Shahrina Md Nordin +4 more
- 01 Jan 2013
TL;DR: In this article, the authors present practitioners' perceptions on effectiveness of MobileSchool model, which involves five variables; software as a service (SaaS), mobile web technology, transactional distance theory (TDT), social information processing theory (SIPT), and mobile usability principle.
•Journal Article
The factors, policies and modes of commercialising green fertiliser: the case of Malaysian Public-funded Research Institutes.
TL;DR: In this paper, the authors focus on the concept of framework on commercialisation strategies for green fertiliser's invention in Malaysia and conduct a case study among public research institutions in Malaysia to select a suitable mode of IP rights commercialisation, according to the role of factors, and policies o PRIs on transferring idea to profitable IPR.