Scott McCoy
College of William & Mary
65 Papers
334 Citations
Scott McCoy is an academic researcher from College of William & Mary. The author has contributed to research in topics: Technology acceptance model & The Internet. The author has an hindex of 20, co-authored 65 publications. Previous affiliations of Scott McCoy include University of Pittsburgh.
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Papers
Applying TAM across cultures: the need for caution
TL;DR: The results of this study suggest the need for caution in applying TAM in at least 20 countries, and demonstrate that although the model has been successful in predicting adoption behaviours in some international settings, it might not hold in all cultures.
364
Web Site Delays: How Tolerant are Users? ∗
TL;DR: This study examined delay times of 0, 2, 4, 6, 8, 10, and 12 seconds using 196 undergraduate students in an experiment to more fully understand the effects of delays in today's Web environment.
The effects of online advertising
TL;DR: Consumers' first impressions are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.
253
An Examination of the Technology Acceptance Model in Uruguay and the US: A Focus on Culture
TL;DR: The authors examined email usage among two distinct populations and investigated possible moderating effects that Hofstede's four cultural dimensions have on the TAM constructs and found that TAM functions well across cross-cultural boundaries but in their current form, it is impossible to test the impact of the individual culture dimensions on the relationships in the TAM model.
189
When the Wait Isnt So Bad: The Interacting Effects of Website Delay, Familiarity, and Breadth
TL;DR: A significant three-way interaction was found between all three factors indicating that these factors not only individually impact a users experiences with a website, but also act in combination to either increase or decrease the costs a user incurs.
178