Sandra Loeb
University of Cambridge
7 Papers
193 Citations
Sandra Loeb is an academic researcher from University of Cambridge. The author has contributed to research in topics: Ethnocentrism & Product (category theory). The author has an hindex of 5, co-authored 7 publications.
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Papers
An Exploratory Investigation Into Impulse Buying Behavior in a Transitional Economy: a Study of Urban Consumers in Vietnam
TL;DR: In this paper, the authors conducted an exploratory study that included both qualitative and quantitative methods to provide a general understanding of urban Vietnamese consumers' impulse buying behaviors and found that individualism, age, and income are significantly related to impulse buying behavior of Vietnamese consumers.
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An exploratory study of psychological tendencies related to texting while driving
Garold Lantz,Sandra Loeb +1 more
TL;DR: In this article, personality traits of "impulsiveness" and a "need to be connected" were identified as possible explanations of texting while driving behavior, with a significant gender difference.
5