The purpose of the present article is to highlight the role of Artificial Intelligence (AI) and Robotics in the tourism industry. The various technologies being integrated to improve the service and customer experience in tourism. The expected changes and challenges in tourism in the future are focused in this paper.,A systematic study on the emerging technologies of AI and Robotics applied in the tourism sector is presented in the form of a viewpoint.,AI certainly enhances tourism experiential services however cannot surpass the human touch which is an essential determinant of experiential tourism. AI acts as an effective complementary dimension to the future of tourism. With the emergence of artificial travel intelligence, it is simpler to make travel arrangements. AI offers travel services that are automated, customized and insightful. AI allows travelers to learn about their behaviors, interests to inclinations and provide a personalized experience. Gone are the days to consult a travel agent, meet him physically and indulge in an endless chain of troubling phone calls to inquire about travel arrangements.,Tourism marketing to see a positive and improved change that will enhance the tourists’ overall experience due to the application of AI and Robotics. New emerging technologies like chatbots, virtual reality, language translators, etc. can be effectively applied in Travel, Tourism & Hospitality industry.,The present viewpoint discusses the application and role of AI and Robotics with the help of relevant industry examples and theory. The present paper highlights the different technologies being used and will be used in the future.

Impact of AI and robotics in the tourism sector: a critical insight

Consumer engagement in social media brand communities: A literature review

Examining the role of health consciousness, environmental awareness and intention on purchase of organic food: A moderated model of attitude

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing how people watch television. No past research has investigated the relationship between OTT streaming platforms' different uses and gratifications (U&G), subscription, and continuation intentions. Using the multi-method approach commonly used in uses and gratification research, i.e., semi-structured interviews and surveys, this study identified eight U&Gs for OTT use: convenient navigability, binge watching, entertainment, relaxation, social interaction, companionship, voyeurism, and information seeking. A comprehensive research model was developed based on the U& G theory and tested using Structural Equation Modelling (SEM) on cross-sectional data from 576 OTT users of different ages and gender from India. The result indicated that convenient navigability, binge watching, and relaxation U&G predict OTT subscription intentions, whereas convenient navigability, binge watching, and entertainment U&G predicts its continuation intentions 

Purchase and continuation intentions of Over -The -Top (OTT) video streaming platform subscription: A Uses and Gratification theory perspective

The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness,...

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1876296

Influences of background factors on consumers' purchase intention in China's organic food market: Assessing moderating role of word-of-mouth (WOM)

Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model

Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India

The main aim of this article is to investigate the role of customer-brand engagement CBE and relationship quality RQ when individuals engage online with a brand. The study empirically examines the ...

Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty: An Empirical Analysis

Purpose: The purpose of this research is to examine what factors motivate consumers to buy organic food products and how motives affect the consumers' intention to purchase and actual purchase of organic food products. Design/methodology/approach: The respondents were carefully chosen for data collection with mall intercept method and approached buyers with the questionnaire at the outlets of large Indian organic food selling stores in selected two metro cities. A total of 580 valid questionnaires were obtained, wherein responses were recorded on Likert-type scale anchoring five-points where 1 indicates strongly disagree and 5 indicates strongly agree. Then, the analysis was carried out by using Exploratory Factor Analysis and Multiple Regression Analysis. Findings: The findings implied that, Health consciousness, Environmental and Animal welfare concerns are key motives and the organic food consumption motives positively affect the consumers' intention to purchase and actual purchase of organic food products. Research limitations/implications: The study limited to analyse few motivating factors such as health, environmental and animal concern. Practical implications: This research provides valuable insights for organic food retailers and manufacturers by indicating consumption motives (health consciousness, environmental motives and animal welfare concerns) are the most important determinant of purchase intention and actual purchase behavior among the several predictors. Originality/value: This study is one among the very few studies which addressed the research on consumption motives, intention to purchase and actual purchase behavior toward organic food products in Indian context.

/pdf/a-study-on-consumers-motivations-towards-organic-food-1tgnf6hohz.pdf

A Study on Consumers Motivations towards Organic Food Products in India

The increase in the use of smartphones has given rise to variety of mobile apps for a large number of reasons. Ordering food online has seen a significant increase in urban areas. The entry of firms in food delivery through mobile apps business is proving to be a profitable one. In the similar reasons, the present study aims to identify and analyze the factors influencing the intentions of the customers to use mobile apps for ordering food. The opinion regarding the same is collected from 220 customers using mobile apps for ordering food. A structured questionnaire is used to collect the responses using a convenience sampling method in Hyderabad region. The study reveals interesting demographic profile of the customers and reports the positive effect of the six major factors (ease-of-use, convenience, promotions & coupons, speed of delivery, no time for cooking and variety food) on the intentions to use mobile apps.

A study on food ordering mobile apps

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