Saloner

Abstract: Educational Quick Environmental Scanning Technique (ED QUEST) is a process designed to identify emerging issues and events that indicate potential th7'eats and opportunities to educational organizations, to analyze the probable impact of these variables on the organization, and to facilitate the development of organizational strategies. This manual describes, conceptually and through practical illustrations, each step of the ED QUEST process. In Part One, the essential elements of the process are described, including the criteria establishing information sources, identifying and analyzing critical trends and events, developing alternative scenarios, identifying strategic options, and selecting options to be incorporated into the strategic management process. Parts Two and Three provide differing examples in the form of two fictitious institutions (a small, private, four-year college with a planning team inexperienced in strategic planning; and a public two -yeE.r college) to illustrate that a variety of techniques and versioLs of the techniques can be incorporated into the basic ED QUEST process. Part Four discusses ways in which a college or university could institutionalize an ongoing environmental scanning process to systematically provide information for use in the strategic management program. Topics in part Four include development of the program structure and the scanning taxonomy, and electronic file organization; identifying literature sources and databases; training scanners and abstracters; and conducting scanning committee meetings. Provided in appendices are a future prospects notebook, a round two Delphi questionnaire, scenarios developed at one of the fictitious community colleges used as an example, and biographical sketches. Contains 84 references. (KM) 4 10e Management Research Policy Amnon. end Planning ED QUEST: A Process for Linking Environmental Changes with Strategic Management James L. Morrison and Thomas V. Mecca "PERMISSION TO REPRODUCE THIS MATERIAL HAS BEEN GRANTED BY