Rumana Perveen
Northern University, Bangladesh
6 Papers
10 Citations
Rumana Perveen is an academic researcher from Northern University, Bangladesh. The author has contributed to research in topics: Service (business) & Hospitality. The author has an hindex of 2, co-authored 6 publications.
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Papers
Commercial Bank Selection Process Used by Individual Customers: Factor Analysis on Banks of Bangladesh
Afroza Parvin,Rumana Perveen +1 more
- 24 Sep 2013
TL;DR: In this article, the authors conducted a study to identify the factors that motivate the customers to select commercial banks for their valuable transactions and found that easy account opening is the most important variable as it has the highest mean value 4.25.
Effect of Customers' Satisfaction on the Development of Hospitality and Tourism Industry in Bangladesh with Special Reference to Hotel City Inn Limited, Khulna
TL;DR: In this article, the authors have attempted to discover effect of customers' satisfaction on the development of Hospitality and Tourism Industry in Bangladesh with Special Reference to Hotel City Inn Limited, Khulna.
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Customers' Satisfaction towards the Services of Customer Care Centers of Grameenphone: A Study on Dhaka and Khulna Cities
TL;DR: In this paper, the authors have measured the level of satisfaction of the customers towards the services of customer care centers of Grameenphone in Bangladesh from Dhaka and Khulna city.
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Factors Affecting Consumers’ Purchasing Decision of Toiletries Products: An Empirical Study on Square Toiletries in Khulna City
Rabiul Islam,Rumana Perveen,SM Monirul Islam,Bulbul Ahamed +3 more
- 28 Mar 2015
TL;DR: In this paper, a random sampling method was applied to collect response from 250 consumers from which 197 found free from errors; those respondents were used for the ultimate study, which has found that the factors consumers consider for their purchasing decisions are brand image, cost and commitments, distinctiveness, prestige, customer relationship.
Effects of Customers' Relational Benefits on Development of Banking Industry: An Empirical Study on Some Commercial Banks in Khulna City of Bangladesh
Rumana Perveen,Rabiul Islam +1 more
- 01 Mar 2016
TL;DR: In this article, the benefits that customers receive as a result of maintaining long-term relation with commercial banks were identified and the results have showed that confidence benefit is the most pronounced factor for customers of banks.