Ruijuan Wang
2 Papers
Ruijuan Wang is an academic researcher. The author has contributed to research in topics: Computer science & Socioeconomic status. The author has an hindex of 1, co-authored 2 publications.
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Papers
Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals
TL;DR: This article investigated the congruency effect of advertising appeals and channels on advertisement effectiveness on social media and found that agentic appeals delivered through public feeds generate favorable advertisement attitudes, and the effect is mediated by consumer self-efficacy perception.
Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier
TL;DR: In this article , the authors explored whether the socioeconomic environment one grew up in might produce a long-lasting impact on willingness to sharing one's unused assets and found that lower childhood socioeconomic status can hinder consumers' asset-providing behavior, an effect that holds beyond the influence of other factors such as current SES and asset availability.