Roger March
University of New South Wales
26 Papers
464 Citations
Roger March is an academic researcher from University of New South Wales. The author has contributed to research in topics: Tourism & Tourism geography. The author has an hindex of 16, co-authored 26 publications.
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Papers
Testing theory of planned versus realized tourism behavior
Roger March,Arch G. Woodside +1 more
TL;DR: In this paper, the authors investigate how well one's plans for doing, buying, and consuming discretionary tourism services relate to what is actually done using group level data, and they find that realized consumption behaviors are greater in number than planned and the level of matching between planned and realized actions varies as a function of contingency factors of composition of the tourist group, product experience, and motivations.
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Conceptual Tools for Evaluating Tourism Partnerships
Ian Wilkinson,Roger March +1 more
- 01 Jan 2007
TL;DR: In this article, the authors report on a CRCST research project aimed at developing a best-practice model for the efficient monitoring and organisation of relationships between tourism stakeholders in a regional tourism destination.
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Customer empowerment in tourism through consumer centric marketing (CCM)
TL;DR: In this paper, the benefits and disadvantages of the consumer centric marketing (CCM) along with warnings of typical caveats are discussed in the context of the travel industry and its applications in the tourism, travel and hospitality industries.
•Book
Tourism Behaviour: Travellers' Decisions and Actions
Roger March,Arch G. Woodside +1 more
- 11 Oct 2005
TL;DR: In this paper, a case-based model of consumers' thinking-Doing destination choice is proposed to investigate the differences between planned and realized consumer behavior. But, the model is limited to the case of travel and tourism purchase-consumption.
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Tourism marketing and management handbook: Stephen F. Witt and Luiz Moutinho (2nd ed.). Prentice Hall International (Campus 400, Maylands Avenue, Hemel Hempstead, Hertfordshire HP2 7EZ, United Kingdom) 1994, xv + 677 pp. (tables, figures, references, index), US $155 (cloth). ISBN 0-13-923384-9
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