Roberto Marx
University of São Paulo
60 Papers
309 Citations
Roberto Marx is an academic researcher from University of São Paulo. The author has contributed to research in topics: Automotive industry & Innovation management. The author has an hindex of 12, co-authored 59 publications.
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Papers
The modular consortium in a new VW truck plant in Brazil: new forms of assembler and supplier relationship
TL;DR: VW has been running an experimental plant to produce trucks and buses in Brazil since 1995 and has defined its concept as "modular consortium" as discussed by the authors, which is quite different from the current strategies one can see in the automotive industry worldwide.
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Spatial contexts and firm strategies: applying the multilevel perspective to sustainable urban mobility transitions in Brazil
TL;DR: In this paper, the authors analyze and compare Brazilian and German case studies regarding sustainable urban mobility transitions, and compare the sustainable mobility initiatives and innovations undertaken by two German automotive companies in Brazil and in Germany.
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The importance of locally commanded design for the consolidation of local supply chain: the concept of design headquarters
TL;DR: The extent of the adoption of some operations best practices in the Brazilian automobile industry is discussed and there is a strong relation between local product development and the integration of local autoparts producers.
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A comprehensive study of the transformation of the Brazilian automotive industry
TL;DR: In this article, the authors present and discuss findings of a research study on the automobile sector in Brazil that is being conducted by a group of researchers in the Production Engineering Department of the University of Sao Paulo.
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When Is an Innovative Urban Mobility Business Model Sustainable? A Literature Review and Analysis
TL;DR: In this article, a systematic review and analysis of the literature was conducted to identify whether and to what extent the existing intersection between business models and sustainable urban mobility literature contributes to the development of this concept, and the results indicated that the following aspects contribute to the sustainability of an urban mobility business model: favoring the use of clean energy; maximizing the utilization of transport resources and capabilities; encouraging substitution using sustainable modes; offering service orientation and functionality; articulating initiatives that address the needs of a wide range of stakeholders in transport systems; reducing travel demands; extending benefits to society and the environment in
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