Robert Jacobson
University of Washington
60 Papers
708 Citations
Robert Jacobson is an academic researcher from University of Washington. The author has contributed to research in topics: Analgesic & Opioid. The author has an hindex of 29, co-authored 60 publications. Previous affiliations of Robert Jacobson include University of Utah & Georgetown University.
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Papers
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis:
Natalie Mizik,Robert Jacobson +1 more
TL;DR: In this article, the authors examine the effect that shifts in strategic emphasis have on stock return and find that the stock market reacts favorably when a firm increases its emphasis on value appropriation relative to value creation, but this effect is moderated by firm and industry characteristics, in particular, financial performance, the past level of strategic emphasis of the firm, and the technological envi...
The Financial Rewards of New Product Introductions in the Personal Computer Industry
TL;DR: Firm profitability in this industry apparently benefits from new product introductions because new products need less marketing support than older products, and firms decrease their advertising intensity in the wake of a new product introduction.
Market Share and Customers’ Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality?:
Linda L. Hellofs,Robert Jacobson +1 more
TL;DR: In this paper, market share can influence perceived quality through several different mechanisms, including signaling, creating network externalities, and inclusion as an attribute in consumers' quality functions, such as satisfaction with a product's perceived quality.
270
Are Physicians Easy Marks? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Natalie Mizik,Robert Jacobson +1 more
TL;DR: It is found that detailing and free drug samples have positive and statistically significant effects on the number of new prescriptions issued by a physician, however, the magnitudes of the effects are modest.
231
Myopic management behavior with efficient, but imperfect, financial markets
Robert Jacobson,David A. Aaker +1 more
TL;DR: In this article, the authors empirically assess differences in timing between the U.S. and Japanese stock markets in impounding accounting information and find that Japanese investors tend to have close ties to the businesses they invest in.
180