Cognitive structure and attitudinal affect.

Declining religiosity, waning class values, rising postmaterialism, along with Green values, postmodernism, and feminism, are indicative of profound and widespread change in the values of citizens. This volume tracks these changes and analyses their impact on political efficiancy, interest, activity, trust, voting, and involvement in new social movements. Series Description This set of five volumes is an exhaustive study of beliefs in government in post-war Europe. Based upon an extensive collection of survey evidence, the results challenge widely argued theories of mass opinion, and much scholarly writing about citizen attitudes towards government and politics. The series arises from a research project sponsored by the European Science Foundation. Series ISBN: 0-19-961880-1 This book is intended for scholars and students of comparative and European politics, public opinion; journalists working in the same areas; civil servants.

The impact of values

This paper reviews the regrets and fears expressed by North American scholars about the commercialization of culture and presents a method for measuring the cultural character of advertising. This content analysis of manifest values yields a value profile of advertising and shows high consistency over time and across media. There is, however, a low correlation between this value profile and that of either the population at large or of heavy media users. This seriously challenges the conventional notion that advertising merely mirrors social values.

Advertising and Cultural Values: Reflections in the Distorted Mirror

Secularization and Church Religiosity

Psychological studies of values.

Value analysis: The nature and use of the method: (510372009-001)

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Value analysis: The nature and use of the method: (510372009-001)