Rakesh Niraj
Case Western Reserve University
28 Papers
115 Citations
Rakesh Niraj is an academic researcher from Case Western Reserve University. The author has contributed to research in topics: Customer retention & Quality (business). The author has an hindex of 15, co-authored 27 publications. Previous affiliations of Rakesh Niraj include University of Southern California & Washington University in St. Louis.
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Papers
•Posted Content
Does Quality Win? Network Effects versus Quality in High-Tech Markets
TL;DR: In this article, the authors developed scenarios about the relative importance of these effects and the efficiency of markets and showed that market share leadership changes often, switches in share leadership closely follow switches in quality leadership and the best quality brands, not the first to enter, dominate the market.
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Does Quality Win? Network Effects versus Quality in High-Tech Markets:
TL;DR: In this article, the authors develop scenarios about the relative importance of these effects and the efficiency of markets, and show that market share leadership changes often, switches in share leadership closely follow switches in quality leadership, and the best-quality brands, not the ones that are first to enter, dominate the market.
141
Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship
Anand Kumar Jaiswal,Rakesh Niraj +1 more
TL;DR: In this paper, the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining responses was examined. And the authors also found partial support for nonlinear effects in relationship.
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Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites
TL;DR: This article used context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contexts (online retailing and content site browsing).
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The Impact of Geographic Proximity on What to Buy, How to Buy, and Where to Buy: Evidence from High-Tech Durable Goods Market*
TL;DR: The results indicate a significant contagion effect on each of the three choices that make up a product purchase process and find evidence of a greater effect of geographic proximity on inexperienced consumers—those who are new to the product category.
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