Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms' sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm's sales. The examined sample consists of one hundred fifty firms and fifty executives which have been randomly selected to prove the effectiveness of digital marketing. Collected data has been analyzed with the help of various statistical tools and techniques.

/pdf/effectiveness-of-digital-marketing-in-the-challenging-age-an-37ys08jb9m.pdf

Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

Harnessing marketing automation for B2B content marketing

From data to action: How marketers can leverage AI

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Purpose – This paper aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers.Design/methodology/approach – Adopting a case study methodology, mainly through in‐depth interviews with CEOs and communication managers, 15 of the largest and most successful start‐up companies of Switzerland were analyzed.Findings – The paper establishes an overview on the current practices and rational of the brand building activities choices, and on the emblematic pitfalls regarding branding of new ventures. It suggests that young companies should not be forced to compare their branding strategies to multinational firms and proposes a framework and key guidelines for start‐up branding.Research limitations/implications – Given that this study focuses specifically on Switzerland, the findings might not be fully applicable to different economic situa...

/pdf/brand-new-ventures-insights-on-start-ups-branding-practices-2no97b380c.pdf

Brand new ventures? Insights on start‐ups' branding practices

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. 

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eMarketing eXcellence: Planning and Optimizing Your Digital Marketing

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.
A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Introduction to e-marketing ReMix E-Models E-Customers E-Tools Site design Traffic building E-CRM E-Business E-Planning

emarketing excellence : the heart of ebusiness

Introduction to e-marketing

Managing digital marketing

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