Peter Gabrielsson
University of Vaasa
33 Papers
122 Citations
Peter Gabrielsson is an academic researcher from University of Vaasa. The author has contributed to research in topics: Globalization & Marketing strategy. The author has an hindex of 12, co-authored 24 publications. Previous affiliations of Peter Gabrielsson include Aalto University.
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Papers
The globalization strategies of business-to-business born global firms in the wireless technology industry
TL;DR: In this paper, the authors discuss the globalization process of business-to-business born globals in a rapidly growing industry, the wireless technology industry, and discuss the role of the founders and managers, the networks, the financial resources of the companies, and the innovations behind the companies under consideration.
247
A dynamic model of growth phases and survival in international business-to-business new ventures: The moderating effect of decision-making logic
TL;DR: In this paper, a dynamic model was developed that explains the growth phases through which international new ventures pass as they mature in the high-technology business-to-business field, recognizing rapid advancement, survival crises, and retrenchment.
204
Internet-based sales channel strategies of born global firms
TL;DR: In this paper, the authors describe and analyze the structure and development from single towards multiple sales channels and develop a framework consisting of three independent factors: (1) the globalization process, (2) market structure and Internet suitability, and (3) long-term channel relations.
173
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
TL;DR: This paper explored the marketing decision-making process of entrepreneurs undertaking entrepreneurial marketing in international new ventures (INVs) operating in high-tech business-to-business markets and found that entrepreneurs alternate causal and effectual marketing forms as a result of their ambidextrous entrepreneurialism, and variations in the internal uncertainty, technological uncertainty and any market turbulence faced by the firm.
138
Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance:
TL;DR: In this article, the authors examined the marketing strategies of companies originating in small and open economies as they expand into foreign markets and found that the fit between these contextual factors and the standardization of marketing strategy has a positive effect on performance.
135