Paul Strickland
La Trobe University
32 Papers
79 Citations
Paul Strickland is an academic researcher from La Trobe University. The author has contributed to research in topics: Tourism & Hospitality. The author has an hindex of 7, co-authored 32 publications.
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Papers
Seeking a Competitive Advantage in Wine Tourism: Heritage and Storytelling at the Cellar-Door.
TL;DR: This article explored how New World wineries are using their heritage to engage with tourists at their cellar-doors and found that the cellar-door represents an important opportunity to reinforce heritage branding and differentiate the winery from its competitors.
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Online business simulations: authentic teamwork, learning outcomes, and satisfaction
Gui Lohmann,Marlene A. Pratt,Pierre Benckendorff,Paul Strickland,Paul N. Reynolds,Paul A Whitelaw +5 more
TL;DR: In this article, the authors investigate the use of online business simulations as a platform for fostering authentic team-based learning for undergraduate and postgraduate business students studying at seven institutions in Australia and Hong Kong.
Using family heritage to market wines: A case study of three “New World” wineries in Victoria, Australia
TL;DR: In this paper, the authors investigated the benefits of using family heritage as a legitimate marketing technique for New World wineries to assist in wine sales and found that if a family link can be established, there is no reason why new world wineries cannot promote family heritage, even if the winery is relati...
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Familiness as a form of value for wineries: a preliminary account
TL;DR: In this paper, a small exploratory study of three family-owned wineries in Victoria, Australia, examines how "familiness" is constructed as a form of value, and proposes that familiness can be best understood as the outcome of a process of qualification that mediates between a winery's actual repertoire of properties and its cultural reception through the selective framing and legitimizing of family-related product properties as worthy points of attachment.
Examining the Impact of Four Key Cultural Dimensions on Ethnic Restaurants in Victoria in Australia
TL;DR: In this paper, the authors examined the impact of co-ethnic ties, marriage and family support on the entrepreneurial behavior of Vietnamese restaurants in regional Victoria, Australia, based on a modified model developed by Nguyen and King.
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