El artículo tiene como objetivo evaluar el nivel de desarrollo de la capacidad de absorción realizada (RACAP) en las Pyme colombianas. Se parte de una muestra de 363 Pyme colombianas (Dane,2012), se usa una revisión de literatura con apoyo del análisis de contenido y un modelo de regresión lineal, que permiten mostrar la existencia de una correlación lineal positiva entre la adquisición y asimilación del conocimiento externo en las organizaciones objeto de estudio,. Palabras clave: Capacidades de absorción, capacidades de absorción potencial, medición de las capacidades de absorción ABSTRACT:

Measurement of potential absorption capacity in Colombia's innovative companies [Medición de la capacidad de absorción potencial en las empresas innovadoras de Colombia]

his effortless archaeology of the idea of ‘cool’, from its romantic origins, through bohemia to the cultural mainstream, is worth the cover price alone. The book teems with such intellectual verve and revelatory insights, but saddles them rather clumsily to the idea of a Chief Cultural Officer as the specialist, high-ranking ‘listener’ for the big corporation. The top-down organisational politics of this idea, the notion that cultural insight belongs to a corporate office, seems strangely out of kilter with the intelligence and empathy evidenced everywhere else in McCracken’s work. Nevertheless, McCracken’s bigger agenda could not be more relevant. Brands, companies and ideas are all now participants in culture, not merely servants of a reductive idea of a consumer (that withering shrinking of a person to a consuming thing). As an advertiser I am most excited by the new possibilities of our ideas participating directly in culture, unmediated by the limitations of paid media. That will happen only if we understand that culture deeply and well. Real cultural significance is the highest ambition for brands – an ambition that McCracken reminds us is the most lasting source of business advantage and profit.

/pdf/netnography-doing-ethnographic-research-online-3kekz41pi8.pdf

Netnography. Doing ethnographic research online

This paper provides an overview of the main perspectives and themes emerging in research on open innovation (OI). The paper is the result of a collaborative process among several OI scholars – having a common basis in the recurrent Professional Development Workshop on ‘Researching Open Innovation’ at the Annual Meeting of the Academy of Management. In this paper, we present opportunities for future research on OI, organised at different levels of analysis. We discuss some of the contingencies at these different levels, and argue that future research needs to study OI – originally an organisational-level phenomenon – across multiple levels of analysis. While our integrative framework allows comparing, contrasting and integrating various perspectives at different levels of analysis, further theorising will be needed to advance OI research. On this basis, we propose some new research categories as well as questions for future research – particularly those that span across research domains that have so far developed in isolation.

/pdf/the-open-innovation-research-landscape-established-iprq5n2tsh.pdf

The open innovation research landscape: established perspectives and emerging themes across different levels of analysis

This paper provides an overview of the main perspectives and themes emerging in research on open innovation. The paper is the result of a collaborative process among several open innovation scholars — having a common basis in the recurrent Professional Development Workshop (PDW) on “Researching Open Innovation” at the Annual Meeting of the Academy of Management. In this paper, we present opportunities for future research on open innovation, organized at different levels of analysis. We discuss some of the contingencies at these different levels, and argue that future research needs to study open innovation — originally an organizational-level phenomenon — across multiple levels of analysis. While our integrative framework allows comparing, contrasting, and integrating different perspectives at different levels of analysis, further theorizing will be needed to advance open innovation research. On this basis, we propose some new research categories as well as questions for future research — particularly those that span across research domains that have so far developed in isolation.

https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2866267_code444585.pdf?abstractid=2817865&mirid=1

The Open Innovation Research Landscape: Established Perspectives and Emerging Themes across Different Levels of Analysis

This is the first article to describe how broadening of the term netnography in qualitative research is leading to misperceptions and missed opportunities. The once accepted need for human presence...

/pdf/netnography-range-of-practices-misperceptions-and-missed-46jo4fq48v.pdf

Netnography: Range of Practices, Misperceptions, and Missed Opportunities

Crowdsourcing has been demonstrated to be an effective strategy to enhance the efficiency of a firm’s innovation process. In this paper, we focus on tournament-based crowdsourcing (also referred to as “broadcast search”), a method to solve technical problems in form of an open call for solutions to a large network of experts. Based on a longitudinal study of six companies piloting this application of crowdsourcing, we identify barriers and sources of resistance that hinder its implementation in firms. Our paper contributes to the state of research by analyzing crowdsourcing on the level of pilot projects, hence providing a workflow perspective that considers the creation of dedicated processes and operations of crowdsourcing. This project level analysis enables the identification of specific challenges managers face when implementing crowdsourcing within an established R&D organization. Following a design science approach, we derive suggestions for organizational interventions to overcome these barriers. We find that dedicated promoter roles strongly contribute to a successful implementation of crowdsourcing, turning pilot projects into an organizational routine.

Wisdom of the crowd and capabilities of a few: internal success factors of crowdsourcing for innovation

How Firms Develop Capabilities for Crowdsourcing to Increase Open Innovation Performance: The Interplay between Organizational Roles and Knowledge Processes

Knowledge diversity and team creativity: How hobbyists beat professional designers in creating novel board games

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation process, has been established as a method of user innovation in consumer goods industries. In this study we apply this technique for the first time in the context of a complex, business-to-business high-tech industry, namely services and systems for electric vehicles, by analyzing 15 online communities in this domain. We find that Netnography can largely enhance the knowledge stock of a research organization in the area in question, and provides access to key individuals with lead user characteristics. We extensively comment on the process of applying Netnography in such a setting and derive implications for further research and management practice.

https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2412081_code1479171.pdf?abstractid=2412081&mirid=1

Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities

Open Innovation has been demonstrated to be an effective strategy to enhance the efficiency of a firm's innovation process. In this paper, we focus on broadcast search (also called tournament-based crowdsourcing), a method in the later stages of an innovation project directed to solve technical problems in form of an open call. Based on a design science approach and a longitudinal study of six companies engaged in piloting of open innovation, we identify barriers and sources of resistance that hinder its implementation in firms. Our paper contributes to open innovation research by analyzing crowdsourcing on the level of pilot projects, hence providing a workflow perspective that considers the creation of dedicated processes and operations of crowdsourcing. This project level analysis of crowdsourcing enables the identification of specific challenges managers face when implementing crowdsourcing within an established R&D organization. Following a design science approach, we also derive suggestions for organizational interventions to overcome these barriers. We find that dedicated promotor roles strongly contribute to a successful implementation of crowdsourcing, turning pilot projects into an organizational routine.

/pdf/implementing-open-innovation-beyond-the-pilot-stage-barriers-1s5bvrkztc.pdf

Implementing Open Innovation Beyond the Pilot Stage: Barriers and Organizational Interventions

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