Numerous studies have been conducted on consumers' information search prior to arrival at a destination This study attempts to continue to fill a research gap focusing on travellers' information search behaviour for services not only before the trip but in transit to the destination and once at a destination In particular, the research explores service-related decisions before and during a trip, the sources of information utilised, which include locals residing at a destination, and how demographic and trip purpose characteristics influence decision-making Using the results of this study, practitioners and academics alike can design effective strategies for marketing to travellers Copyright © 2007 John Wiley & Sons, Ltd

At‐destination visitor information search and venue decision strategies

Selection attributes of wedding banquet venues : an exploratory study of Hong Kong prospective wedding couples

Purpose – The purpose of this paper is to identify push and pull factors that motivate decision makers to choose wedding banquet venues, and to explore the relationships between the motivational factors and demographic information. Design/methodology/approach – The initial questionnaire was pre-tested involving a sample of six graduate students in a hospitality management program of a major university in the Midwestern USA. The wordings were changed based on their feedback. The final survey was consisted of three sections: push motivations, pull motivations, and demographic information. In the first section, 13 push motivation statements were employed to investigate decision makers' reasons for selecting a wedding banquet venue. Findings – The four push factors identified included “seeking relaxation and knowledge,” “fulfilling prestige,” “escaping from daily routine,” and “social networking.” The six pull factors were composed of “budget,” “atmosphere,” “facilities,” “wedding services,” “transportation,”...

An exploratory study of decision makers for choosing wedding banquet venues: push and pull motivations

This study was conducted to investigate the push and pull factors in consumers' decisions in choosing wedding banquet venues in Chongqing, China. The objectives of this research were to identify push and pull factors that motivated decision makers and to explore the relationships between the factors across decision makers' demographic variables including "relationship with the new couple", "personal monthly income", and "wedding banquet budget". This study made the first attempts to utilize push-pull theory to investigate customer motivation in choosing wedding banquet venues.
Four types of analysis were utilized in the methodology chapter. First, descriptive analysis was used to provide a summary of the demographic characteristics of the participants. Next, exploratory factor analysis was conducted to identify the push and pull constructs used throughout the study. Third, ANOVA was utilized to determine whether significant differences existed between push and pull factors based on the demographic variables "relationship with the new couple", "personal monthly income", and "wedding banquet budget". Finally, Pearson bivariate correlation analysis was conducted to identify the relationships between the push and pull factors. The present research identified four push factors ("seeking relaxation and knowledge", "fulfilling prestige", "escaping from daily routine", and "social networking") derived from the extracted 10 push items and six pull factors ("budget", "atmosphere", "facilities", "wedding services", "transportation", and "service and quality") derived from the extracted 16 pull items, and failed to find a significant relationship among these push and pull factors at the p < .05 level. This thesis concludes with a discussion of the findings, implications for practice, and recommendations for future research.

https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=4858&context=etd

Push and pull factors in determining the consumers' motivations for choosing wedding banquet venues: A case study in Chongqing, China

The role of service marketing and innovation in the Development of meeting, incentives, conventions and exhibitions (mice) industry: a case study of Kenyatta International Convention Centre (KICC).

Identifying clients meeting clients improving customer relations monitoring feedback follow-up sales maximizing the sales effort.

Maximizing Hospitality Sales: How to Sell Hotels, Venues and Conference Centres

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Maximizing Hospitality Sales: How to Sell Hotels, Venues and Conference Centres