Minkyung Choy
College of Business Administration
5 Papers
10 Citations
Minkyung Choy is an academic researcher from College of Business Administration. The author has contributed to research in topics: Venture capital & Corporate branding. The author has an hindex of 5, co-authored 5 publications.
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Papers
Early mover (dis)advantages and knowledge spillover effects on blockchain startups’ funding and innovation performance
TL;DR: In this article, the authors examined how the entry timing of a startup in the blockchain industry affects its funding attraction from venture capitals and innovation performance, and whether the startup's knowledge spillover activities moderate the relationship between its entry timing and subsequent performance.
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Factors Affecting the Survival of SMEs: A Study of Biotechnology Firms in South Korea
TL;DR: In this article, the authors investigated internal and external factors affecting the survival of SMEs (Small and Medium-sized Enterprises) in the biotechnology industry in South Korea, and the Cox hazard model was employed to perform a robust estimation in survival analysis.
Government R&D Subsidy and Additionality of Biotechnology Firms: The Case of the South Korean Biotechnology Industry
TL;DR: In this article, the effects of government R&D subsidies on the multifaceted aspects of input, output, and behavioral additionality based on data from South Korean biotechnology companies were investigated.
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Sustaining Innovative Success: A Case Study on Consumer-Centric Innovation in the ICT Industry
Minkyung Choy,Gunno Park +1 more
TL;DR: In this article, the authors analyze various cases of ICT companies which succeeded or failed to maintain their prior innovative success, and suggest consumer-centric innovation as a solution to create consumercentric innovations.
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New brands diluting the personality of existing brands
Minkyung Choy,Jae Ii Kim +1 more
TL;DR: This article examined whether a new brand with varying degrees of brand element similarity changes consumer perception of the personality of an existing brand and found that the dilution of senior brand personality attributed to the emergence of a dissimilar or unique new brand lowers consumers' attitude toward the senior brand and consequently decrease their purchase intention.
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