Michel Rod
University of New Brunswick
4 Papers
4 Citations
Michel Rod is an academic researcher from University of New Brunswick. The author has contributed to research in topics: Context (language use) & Effectuation. The author has an hindex of 1, co-authored 4 publications.
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Papers
Speak to head and heart: The effects of linguistic features on B2B brand engagement on social media
TL;DR: The authors investigated the impacts of post language on B2B brand engagement on social media and identified six linguistic features (i.e., post length, language complexity, visual complexity, emotional cues, interpersonal cues, and multimodal cues in rich media) that influence brand engagement, captured using Twitter likes and retweets.
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Understanding culture as a dynamic Holarchic duality
Sid Lowe,Michel Rod +1 more
TL;DR: In this article, a post-Cartesian approach is proposed to understand culture in relation to cross-cultural business relationships between Eastern and Western partners, where cultural differences are likely to come from different activities or cultural practices and/or in the translations through performativities and representations between activities and cultural structures such as values.
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SME Internationalization: A Descriptive Review of Nontraditional Approaches
Adil Munim,Michel Rod,Alia El Banna +2 more
- 01 Jul 2020
TL;DR: In this article, a review of the literature surrounding SME internationalization is presented, highlighting concepts such as resource scavenging, social capital, muddling through, and dynamic experimental internationalization.
Reviewing Effectuation and Bricolage in the Context of Social Entrepreneurship Multisector Collaborations
Michel Rod,Gemma Rod +1 more
TL;DR: In this paper, the authors explore the extent to which specific alternative theoretical perspectives of entrepreneurship might be evident in the context of social entrepreneurship'ventures' through multisector collaboration among university, government and private sector partners.