Michel Phan
East China Normal University
16 Papers
116 Citations
Michel Phan is an academic researcher from East China Normal University. The author has contributed to research in topics: Brand management & Brand equity. The author has an hindex of 7, co-authored 15 publications. Previous affiliations of Michel Phan include EMLYON Business School & University of Sydney.
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Papers
Relational competency's role in Southeast Asia business partnerships
TL;DR: In this article, the authors extend this stream of research to the interpersonal level by introducing the concept of relational competence from social psychology and linking it to existing relationship marketing constructs, and build their theory from a case study research methodology using a discovery-mode; multicountry approach.
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Marketing mix and customer equity of SPA brands:Cross-cultural perspectives
Chang Han Lee,Eunju Ko,Henrikki Tikkanen,Michel Phan,Gaetano Aiello,Raffaele Donvito,Sascha Raithel +6 more
TL;DR: In this article, the authors established a theoretical framework by examining research trends related to customer equity at home and abroad by delving into the current state of global SPA brands, defining customer equity, developing customer equity measurements, and conducting empirical analyses.
56
Product attributes' effects on perceived values and repurchase intention in Korea, USA, and France
Eunju Ko,Miah Lee,Min Young Lee,Michel Phan,Kyung Hoon Kim,Yoo Kyung Hwang,Leslie Davis Burns +6 more
TL;DR: In this paper, the authors investigated cross-cultural differences in the consumption of jeans in three countries, the USA, France and Korea, to understand the roles of product attributes with regard to perceptions of value and repurchase decisions.
43
Introduction: Social media marketing and luxury brands
Michel Phan,Seong-Yeon Park +1 more
TL;DR: The five papers selected for this special issue of the Journal of Global Fashion Marketing were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013 as discussed by the authors.
15
INNOVATION DE SERVICES : Étude de cas du Plaza Athénée Paris
Michel Phan
- 01 Oct 2007
TL;DR: The Hotel Plaza Athenee as mentioned in this paper is an example of a hotel that has been reconnu pour ses innovations of service, tant par ses clients que par les professionnels du secteur.
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