Der Forderung der Gesundheit von Mitarbeitern kommt vor dem Hintergrund von demografischer Entwicklung, Globalisierung, Vielfalt und Digitalisierung ein wachsender Stellenwert fur den Erfolg von Unternehmen zu. Dem hat der Gesetzgeber durch erweiterte Neuregelungen im Praventionsgesetz (Sozialgesetzbuch V) Rechnung getragen. Der Beitrag zeigt Handlungsmoglichkeiten, aber auch Grenzen einer darauf ausgerichteten Unterstutzung von Unternehmen durch die GKV auf. Die langjahrigen Erfahrungen der GKV bei der Umsetzung eines BGM konnen dabei durch die Entwicklung entsprechender Bausteine genutzt werden, um den demografischen und digitalen Wandel der Arbeitswelt gesundheitsforderlich zu gestalten.

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