Michael Bzdak
Johnson & Johnson
8 Papers
14 Citations
Michael Bzdak is an academic researcher from Johnson & Johnson. The author has contributed to research in topics: Corporate social responsibility & Creating shared value. The author has an hindex of 4, co-authored 7 publications. Previous affiliations of Michael Bzdak include Rutgers University.
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Papers
Revisiting the Role of “Shared Value” in the Business-Society Relationship
Mark Aakhus,Michael Bzdak +1 more
TL;DR: In this article, the authors examine Porter and Kramer's shared value concept to identify its boundaries and limits as a framework for understanding the role of philanthropy and CSR relative to business in society.
Stakeholder engagement as communication design practice
TL;DR: In this article, a framework for articulating logics of communication design that addresses the shortcomings in understanding stakeholder engagement competence is introduced, and the communication design practice framework provides a path for opening up the black box of stakeholder engagements to advance communication competence in professional practice and organizational communication.
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The Johnson & Johnson bridge to employment initiative: building sustainable community education partnerships
TL;DR: In this article, the authors demonstrate that a specific business/education partnership model, bridge to employment (BTE), benefits society by re-establishing the critical connection between academic achievement and practical application.
Private sector inputs into public school preparation for careers in health care and STEM: An examination of cognitive skills development in the Johnson & Johnson Bridge-to-Employment program in the United States
TL;DR: The authors examined the impact of a STEM enhancement program (SEP) sponsored by Johnson & Johnson (J&J) entitled Bridge-to-Employment (BTE), and found that BTE participation slowed the deterioration in math and language arts grades, but has no impact on science grades.
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The Collaboration Challenge: Global Partnerships to Achieve Global Goals
TL;DR: It is the perfect time for the private sector to embrace large-scale collaboration and a shared sense of purpose to move beyond a shared value mindset to new models of partnership where each contributor plays an equal role in defining challenges and designing solutions with the greater goal of sustainable value creation.
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