Micah Murphy
1 Papers
1 Citations
Micah Murphy is an academic researcher. The author has contributed to research in topics: Interactivity & Communication channel. The author has an hindex of 1, co-authored 1 publications.
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Papers
A framework for examining B2B digital communication
Micah Murphy
- 01 Jan 2015
TL;DR: In this paper, the authors developed a framework to examine social media's impact on business-to-business relationships, and examined the channel of communication, the content of messages, the level of interactivity and the number of contacts within and between firms and how these dimensions of interactive communication influence the relational outcomes.
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