Matthias Bertram
University of Koblenz and Landau
20 Papers
34 Citations
Matthias Bertram is an academic researcher from University of Koblenz and Landau. The author has contributed to research in topics: Personalization & Customer satisfaction. The author has an hindex of 4, co-authored 18 publications.
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Papers
Theoretical foundation: The resource-based view (RBV) of the firm
Matthias Bertram
- 01 Jan 2016
TL;DR: The resource-based view (RBV) of the firm is one of the dominant perspectives in strategic management (Newbert 2007) as mentioned in this paper, which states that the resources or the bundles of resources a company possesses are the basis for achieving competitive advantage.
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Customer-induced interactions and innovation in professional services: the case of software customisation
TL;DR: In this article, customer-induced interactions in relation to customisation services are investigated, and the authors aim to improve the understanding of the complex relationships among professional service firms' resource deployment, customer input, and performance.
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Entwicklung eines Dienstleistungsproduktivitätsmodells (DLPMM) am Beispiel von B2B Software-Customizing
Horst Kutsch,Matthias Bertram,Harald F. O. von Korflesch +2 more
- 18 Oct 2012
TL;DR: In this paper, a model for the Messung der Produktivitat von Dienstleistungen is presented, in which the Ausschopfung des Customizing-Potential of standard software and -produkten and eine starkere Einbeziehung des Kunden are evaluated.
•Proceedings Article
Customer Knowledge and Requirements Engineering in Customization Projects: A Multi-Method Case Study
Mario Schaarschmidt,Matthias Bertram,Gianfranco Walsh,Harald F.O. von Kortzflieisch +3 more
- 01 Jan 2015
TL;DR: In this paper, the authors explore how customer-enabled market knowledge, clarity of requirements and frequency of requirements changes affect the success of software customization projects as well as customer satisfaction and loyalty.
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Digitalisierung und soziale Medien im Handwerk: Ergebnisse einer Studie im Bereich Heizungs-, Sanitär- und Klimatechnik
Matthias Bertram,Mario Schaarschmidt +1 more
- 01 Jan 2019
TL;DR: In this article, a survey of 100 Handwerk-Betrieben is presented, in which the authors analyse the herausforderungen of Digitalisierung and Nutzung sozialer Medien am Beispiel des Handwerks, insbesondere der Sanitar-, Heizungs-and Klimatechnikbranche.
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