Marlene S. Neill
Baylor University
33 Papers
57 Citations
Marlene S. Neill is an academic researcher from Baylor University. The author has contributed to research in topics: Social media & Internal communications. The author has an hindex of 10, co-authored 25 publications.
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Papers
Native Advertising Is the New Journalism : How Deception Affects Social Responsibility
TL;DR: In this paper, 56 qualitative interviews were conducted with journalists, advertising, and public relations executives to examine the extent to which native advertising impedes on the social responsibility of the press.
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Who is responsible for what? Examining strategic roles in social media management
Marlene S. Neill,Mia Moody +1 more
TL;DR: This paper examined the strategic roles associated with social media management through the lens of role theory and identified nine strategic roles and associated responsibilities including policy maker, internal collaborator, technology tester, communications organizer, issues manager, relationship analyzer, master of metrics, policing, and employee recruiter.
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PR Professionals as Organizational Conscience
TL;DR: The authors found that PR professionals who played the role of organizational conscience had broadened conceptions of their roles and responsibilities, including a fervent duty to the public interest, which often put them in the position of providing criticism to powerful organizational players.
50
Ethical listening to employees during a pandemic: new approaches, barriers and lessons
TL;DR: In this paper, the authors identify new challenges to organizational listening posed by a global pandemic and how organizations are overcoming those barriers, including lack of desire of senior management, time, and trust of employees as barriers to effective organizational listening.
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Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States
TL;DR: Despite the existence of the great firewall, advertising and public relations practitioners in China, much like in the United States, are embracing and enacting social media and digital strategie... as mentioned in this paper.
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