Markus Rohring
1 Papers
Markus Rohring is an academic researcher. The author has contributed to research in topics: Core business. The author has an hindex of 1, co-authored 1 publications.
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Papers
How Can Music Majors Increase Their Success in the Market for Over-the-Air Downloads?—The Case of Germany
TL;DR: In this article, the authors used a holistic research approach, which combines an economical and a sociological perspective, to identify the drivers for the success in the OTA-download market and analyzed these factors in 1 large-scale survey (n = 1,780) in Germany and a series of expert interviews.