Mark D. Watts
Florida International University
6 Papers
84 Citations
Mark D. Watts is an academic researcher from Florida International University. The author has contributed to research in topics: News media & Public opinion. The author has an hindex of 6, co-authored 6 publications.
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Papers
Elite Cues and Media Bias in Presidential Campaigns Explaining Public Perceptions of a Liberal Press
TL;DR: The authors found that the rise in public perception that news media are liberally biased is not the result of bias in valence news coverage of the candidates, but, rather, due to increasing news self-coverage that focuses on the general topic of bias.
News Coverage, Economic Cues, and the Public's Presidential Preferences, 1984-1996
TL;DR: This paper found that economic candidate coverage, although accounting for only a fraction of content, strongly and consistently predicts variation in presidential preference during all four elections, suggesting that voters gain sociotropic criteria for evaluating candidates from news media coverage of campaigns.
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News Media, Candidates and Issues, and Public Opinion in the 1996 Presidential Campaign.
TL;DR: This article examined whether news media were biased in coverage of the candidates or issues during the 1996 U.S. presidential campaign, as Republican Party candidate Bob Dole and others claimed, and used an ideodynamic model of media effects to examine whether the quantity of positive and negative news coverage of candidates was related to the public's preference of either Bill Clinton or Dole, finding that a candidate's level of support at any time is a function of the level of previous support plus changes in voters' preferences due to media coverage in the interim.
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Framing and the Public Agenda: Media Effects on the Importance of the Federal Budget Deficit
TL;DR: In this article, the authors identify four dominant frames present in media coverage of the 1996 U.S. federal budget and argue that a model combining the theories of agenda setting and framing provides a better explanation for the shifts in aggregate opinion than either theory on its own.
News Framing and Cueing of Issue Regimes: Explaining Clinton's Public Approval in Spite of Scandal
TL;DR: This article found evidence that sustained support for Clinton can be explained as a complex counter-response to the framing of the scandal in terms of the strategic motives of conservative elites, and that news media emphasis upon and framing of certain issue regimes, specifically, coverage of the economy, general policy performance, and scandal, explained changes in mass evalu- ations of Clinton throughout his presidency.