Malin Gustavsson
1 Papers
22 Citations
Malin Gustavsson is an academic researcher. The author has contributed to research in topics: The Internet & Purchasing. The author has an hindex of 1, co-authored 1 publications.
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Papers
Consumer Trust in E-commerce
Malin Gustavsson,Anne-Marie Johansson +1 more
- 01 Jan 2006
TL;DR: The lack of physical clues and physical interaction in the online environment make it more diffic... as mentioned in this paper, and this is a common reason for consumers not purchasing from Internet vendors, is the lack of trust.