
Purpose
This study aims to investigate the Malaysian Mah Meri Indigenous tourism entrepreneur’s personality, experience, sense of community traits and current challenges in community-based tourism (CBT)-related businesses.


Design/methodology/approach
Semi-structured interviews were conducted to gather data from 10 Indigenous tourism entrepreneurs. Data were analysed using the NVivo 11 software.


Findings
The qualitative content analysis found three broad themes. Firstly, the authors found that the Mah Meri community possesses unique self-efficacy personality characteristics, significantly predicting their unsustainable entrepreneurial behaviours. Secondly, they are willing to share their values, beliefs and interests in their business offerings, which reflect their sense of community. Even with considerable entrepreneurial experience through learning from local wisdom and upskilling efforts by the government, the authors found that the community limitation mainly concerns the lack of early education, uninventive entrepreneurship practices and financial assistance.


Practical implications
This study provides an improved understanding of the Indigenous business environment for policymakers and Indigenous entrepreneurs. We found entrepreneurial personality, experience, sense of community determine and structure their CBT entrepreneurial activities.


Originality/value
This study provides a new perspective on Indigenous tourism entrepreneurs’ personalities, experiences, sense of community traits and challenges. The study also suggests encouraging sustainable Indigenous entrepreneurship practices for economic development, self-determination and community sustainability.


Reframing Indigenous tourism entrepreneurial personality, experience, sense of community and challenges in community-based tourism-related business

Community-based entrepreneurship (CBE) is considered a viable approach for bridging the gap between people living in the mainstream economy and the Bottom of the Pyramid (BoP), especially in rural communities of developing nations such as South Africa. Previous research studies focused on the impact of CBE on employment creation and poverty reduction. This study investigated the role of sense of belonging on the success of community-based agricultural enterprises in KwaZulu-Natal, South Africa. The study adopted a positivism research paradigm using a quantitative research approach for data collection. A census sampling strategy was employed to gather data from all 209 members of three (3) agricultural cooperatives in Nkandla rural communities using structured questionnaires. Statistical Package for Social Sciences (SPSS) version 25 was used to analyse data using descriptive and inferential statistics. The Pearson Correlation Coefficient was used to establish the relationship between the psychological factors and the success and sustainability of community-based enterprises. Findings revealed that sense of community is an enabling factor for the success and sustainability of community-based enterprises. This study concluded that to ensure the success and sustainability of CBE, policy makers should consider the assessment of psychological factors during the design and implementation of community-based initiatives.

/pdf/the-role-of-sense-of-belonging-on-the-success-of-community-41bvywjacj.pdf

The role of sense of belonging on the success of community-based agricultural enterprises in KwaZulu-Natal, South Africa

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The role of sense of belonging on the success of community-based agricultural enterprises in KwaZulu-Natal, South Africa