Liangyan Wang
Shanghai Jiao Tong University
2 Papers
Liangyan Wang is an academic researcher from Shanghai Jiao Tong University. The author has contributed to research in topics: Tourism & Hospitality. The author has an hindex of 2, co-authored 2 publications.
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Papers
When east meets west: an exploratory study on Chinese outbound tourists' travel expectations.
TL;DR: In this paper, a series of focus groups were conducted in eleven cities in China and various issues, concerns, and problems were identified related to Chinese outbound tourists' expectations of accommodations, food and restaurants, tour guides and itineraries, entertainment and activities, and transportation.
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To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses:
Bing Han,Liangyan Wang,Xiang Li +2 more
TL;DR: In this paper, the authors extend the literature regarding brand anthropomorphism and contribute to hospitality and tourism literature by demonstrating that positioning of different anthropomorphic brand models contributes to tourism and hospitality.
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