This study aimed to investigate the direct influence of entrepreneurial education, entrepreneurial mindset, and creativity on the entrepreneurial intention with the indirect role of entrepreneurial self-efficacy. This study applied the structural equation model technique using AMOS software to verify the hypothesis relationships. This study collected self-administered survey data from 365 university students of Jiangsu and Zhejiang province of China. The findings indicated that entrepreneurial education, entrepreneurial mindset, and creativity have a positive and significant influence on entrepreneurial intention. Moreover, results revealed that entrepreneurial self-efficacy partially mediates in the relationship between entrepreneurial education, entrepreneurial mindset, and creativity on entrepreneurial intention. Further implications and limitations are also discussed in this article.

/pdf/impact-of-entrepreneurial-education-mindset-and-creativity-32lts0a0wn.pdf

Impact of Entrepreneurial Education, Mindset, and Creativity on Entrepreneurial Intention: Mediating Role of Entrepreneurial Self-Efficacy.

Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a mediator between brand awareness and the moderating role of perceived quality. For this purpose, this study targets the rising cosmetics industry. This study used the purposive sampling technique to collect data from 300 respondents with the help of an online survey method via Google doc. The partial least squares structural equation modeling PLS-SEM was applied to verify the hypotheses relationships. The findings have confirmed that advertisements substantially predicted brand awareness, brand loyalty, and consumer buying behavior. Furthermore, brand awareness partially mediated the association of advertisement with brand loyalty and consumer buying behavior. Also, perceived quality is significantly moderated on the association of brand awareness with brand loyalty and consumer buying behavior. Based on such findings, this study has contributed to the literature and provided new insights into the practical implications alongside the future roadmap of the survey.

/pdf/untying-the-influence-of-advertisements-on-consumers-buying-120vqdlf.pdf

Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality

This study explored the impact of financial literacy (financial awareness) on potential entrepreneurs' intent in Saudi Arabia. It also examined saving behavior as a mediator in the relationship between financial literacy and entrepreneurial intention. The study's data were collected by an online questionnaire sent to a sample of 270 potential entrepreneurs at Abqaiq Applied College, affiliated with King Faisal University. Data analysis was done using partial least squares structural equation modeling (PLS-SEM). According to the findings, there is no direct relationship between financial literacy and entrepreneurial intent. However, it has been reported that saving behavior can mediate between financial literacy and entrepreneurial intent.

The Impact of Financial Literacy on Entrepreneurial Intention: The Mediating Role of Saving Behavior

Dark Triad traits affecting entrepreneurial intentions: The roles of opportunity recognition and locus of control

This research investigates how various personality traits influence individuals' inclination to engage with the metaverse. The study gathered 332 responses to assess the hypotheses derived from both the Big Five personality traits and the Dark Triad personality framework. The study also investigates the mediating effect of attitude towards the metaverse and the moderating role of fear of missing out (FOMO). The findings suggest that extraversion, agreeableness, neuroticism, narcissism, machiavellianism and psychopathy have a significant impact on the intention to use metaverse. Further, attitudes towards the metaverse and FOMO are found be to significant mediator and moderator, respectively. Finally, artificial neural network (ANN) results reveal narcissism to be the most important predictor of intention to use metaverse. This research makes a valuable contribution to the field of personality traits and offers insights to marketers regarding the personality traits that are more inclined to embrace the metaverse. 

Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions

The impact of negative personality traits on entrepreneurial intention and entrepreneurial behavior has become a research focus in the field of entrepreneurship. This study aimed to identify the influence of dark tetrad personality traits on the nascent entrepreneurial behavior and the mediating role of entrepreneurial intention. This study used partial least square-structural equation modeling (PLS-SEM) to test the hypotheses on a sample of 347 undergraduate and postgraduate university students from China. The results of this study revealed that narcissism, psychopathy, Machiavellianism, and sadism have a positive and significant influence on nascent entrepreneurial behavior and entrepreneurial intention, which significantly partially mediates the relationship between dark tetrad and nascent entrepreneurial behavior. The finding of the study implies China’s higher education and policymakers to unlock the hidden potential of its youth. This study contributes to the emerging literature on psychology and entrepreneurship and provides evidence that individuals with a high level of dark tetrad are more likely to be involved in entrepreneurial action.

/pdf/impact-of-dark-tetrad-personality-traits-on-nascent-kn0nzfl38u.pdf

Impact of dark tetrad personality traits on nascent entrepreneurial behavior: the mediating role of entrepreneurial intention

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Impact of dark tetrad personality traits on nascent entrepreneurial behavior: the mediating role of entrepreneurial intention