Kristina Kleinlercher
University of St. Gallen
6 Papers
3 Citations
Kristina Kleinlercher is an academic researcher from University of St. Gallen. The author has contributed to research in topics: Lifelong learning & Loyalty business model. The author has an hindex of 3, co-authored 6 publications.
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Papers
Loyalty Formation for Different Customer Journey Segments
TL;DR: In this paper, the authors segment customers by their use of specific touchpoints in the customer journey, investigate the association of several covariates with segment membership, and explore how the relationships among product satisfaction, journey satisfaction, customer inspiration, and customer loyalty differ across segments.
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Digital Disruption in Retailing and Beyond
Heiner Evanschitzky,Boris Bartikowski,Tim Baines,Markus Blut,Christian Brock,Kristina Kleinlercher,Parikshit Naik,Olivia Petit,Thomas Rudolph,Charles Spence,Carlos Velasco,Nancy V. Wünderlich +11 more
TL;DR: In this paper, the authors provide a purposeful overview of research in the field of digital transformation with a focus on retailing and customer-facing functions of digital technologies such as managing customer journeys, assessing the impact of sensory marketing and the use of service robots, and their strategic implications for business models such as servitization.
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Der Schweizer Online-Handel. Internetnutzung Schweiz 2015
Thomas Rudolph,Oliver Emrich,Kristina Kleinlercher,Thilo Pfrang +3 more
- 01 Jan 2015
TL;DR: In this article, a study on the Internetnutzung in the Schweiz is presented, in which a landesweiten empirischen untersuchung of the Nutzungs-and Einkaufsverhaltens der Schweizer Konsumenten im Internet is carried out.
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Retail Education on Fire: How Teaching Formats Influence Students' Transformative Learning
Kristina Kleinlercher,Marc Linzmajer,Thomas Rudolph +2 more
- 09 Aug 2019
TL;DR: In this paper, the authors identify students' level of transformative learning, their ability to critically reflect on their perceptions and to adapt their behavior accordingly, as a success factor of application-oriented education.
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Contributing to Competitiveness in Retailing by Engaging in Sustainability: The Case of Migros
Thomas Rudolph,Kristina Kleinlercher,Marc Linzmajer,Cornelia Diethelm +3 more
- 01 Jan 2018
TL;DR: The Palgrave Handbook of Sustainability as discussed by the authors provides a comprehensive overview of the practice of sustainability through a diverse range of case studies spanning across varied fields and areas of expertise and provides a clear indication as to the contemporary state of sustainability in a time faced by issues such as global climate change, challenges of environmental justice, economic globalization and environmental contamination.
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