Empirical communication scholars and scientists in other fields regularly use regression models to test moderation hypotheses. When the independent variable X and moderator M are dichotomous or continuous, the practice of testing a linear moderation hypothesis using regression analysis by including the product of X and M in a model of dependent variable Y is widespread. However, many research designs include multicategorical independent variables or moderators, such as in an experiment with three or more versions of a stimulus where participants are randomly assigned to one of them. Researchers are less likely to receive training about how to properly test a moderation hypothesis using regression analysis in such a situation. In this tutorial, we explain how to test, visualize, and probe interactions involving a multicategorical variable using linear regression analysis. While presenting and discussing the fundamentals—fundamentals that are not software specific—we emphasize the use of the PROCESS...

A Tutorial on Testing, Visualizing, and Probing an Interaction Involving a Multicategorical Variable in Linear Regression Analysis

Despite COVID-19's devastating toll, many Americans remain unwilling to receive the COVID-19 vaccine. The authors conducted a US national survey to understand the health literacy of adults regarding the vaccine, as well as their COVID-19 beliefs and experiences. People who believed the COVID-19 vaccine was unsafe were less willing to receive the vaccine, knew less about the virus and were more likely to believe COVID-19 vaccine myths. On average, they were less educated, lower income, and more rural than people who believed the vaccine is safe. The results highlight the importance of developing clear health communications accessible to individuals from varied socioeconomic and educational backgrounds.

https://www.tandfonline.com/doi/pdf/10.1080/21645515.2021.1950504

COVID-19 vaccine hesitancy: misinformation and perceptions of vaccine safety.

Background and aims Although vaccines are considered the most effective and fundamental therapeutic tools for consistently preventing the COVID-19 disease, worldwide vaccine hesitancy has become a widespread public health issue for successful immunization. The aim of this review was to identify an up-to-date and concise assessment of potential factors influencing COVID-19 vaccine acceptance and refusal intention, and to outline the key message in order to organize these factors according to country count. Methods A systematic search of the peer-reviewed literature articles indexed in reputable databases, mainly Pub Med (MEDLINE), Elsevier, Science Direct, and Scopus, was performed between21stJune 2021 and10th July 2021. After obtaining the results via careful screening using a PRISMA flow diagram, 47 peer-reviewed articles met the inclusion criteria and formed the basic structure of the review. Results In total, 11 potential factors were identified, of which the greatest number of articles (n = 28) reported “safety” (34.46%; 95% CI 25.05─43.87) as the overarching consideration, while “side effects” (38.73%; 95% CI 28.14─49.32) was reported by 22 articles, which was the next common factor. Other potential factors such as “effectiveness” were identified in 19 articles (29.98%; 95% CI 17.09─41.67), followed by “trust” (n = 15 studies; 27.91%; 95% CI 17.1─38.73),“information sufficiency”(n = 12; 34.46%; 95% CI 35.87─63.07),“efficacy”(n = 8; 28.73%; 95% CI 9.72─47.74), “conspiracy beliefs” (n = 8; 14.30%; 95% CI 7.97─20.63),“social influence” (n = 6; 42.11%; 95% CI 14.01─70.21), “political roles” (n = 4; 16.75%; 95% CI 5.34─28.16), “vaccine mandated” (n = 4; 51.20%; 95% CI 20.25─82.15), and “fear and anxiety” (n = 3; 8.73%; 95% CI 0.59─18.05). The findings for country-specific influential vaccination factors revealed that, “safety” was recognized mostly (n = 14) in Asian continents (32.45%; 95% CI 19.60─45.31), followed by the United States (n = 6; 33.33%; 95% CI12.68─53.98). “Side effects” was identified from studies in Asia and Europe (n = 6; 35.78%; 95% CI 16.79─54.77 and 16.93%; 95% CI 4.70─28.08, respectively), followed by Africa (n = 4; 74.60%, 95% CI 58.08─91.11); however, public response to “effectiveness” was found in the greatest (n = 7) number of studies in Asian countries (44.84%; 95% CI 25─64.68), followed by the United States (n = 6; 16.68%, 95% CI 8.47─24.89). In Europe, “trust” (n = 5) appeared as a critical predictor (24.94%; 95% CI 2.32─47.56). “Information sufficiency” was identified mostly (n = 4) in articles from the United States (51.53%; 95% CI = 14.12─88.74), followed by Asia (n = 3; 40%; 95% CI 27.01─52.99). More concerns was observed relating to “efficacy” and “conspiracy beliefs” in Asian countries (n = 3; 27.03%; 95% CI 10.35─43.71 and 18.55%; 95% CI 8.67─28.43, respectively). The impact of “social influence” on making a rapid vaccination decision was high in Europe (n = 3; 23.85%, 95% CI -18.48─66.18), followed by the United States (n = 2; 74.85%). Finally, “political roles” and “vaccine-mandated” were important concerns in the United States. Conclusions The prevailing factors responsible for COVID-19 vaccine acceptance and hesitancy varied globally; however, the global COVID-19 vaccine acceptance relies on several common factors related to psychological and, societal aspect, and the vaccine itself. People would connect with informative and effective messaging that clarifies the safety, side effects, and effectiveness of prospective COVID-19 vaccines, which would foster vaccine confidence and encourage people to be vaccinated willingly.

/pdf/potential-factors-influencing-covid-19-vaccine-acceptance-1w7sn01s.pdf

Potential factors influencing COVID-19 vaccine acceptance and hesitancy: A systematic review

The introduction of COVID-19 vaccines is a major public health breakthrough. However, members of US Black and Hispanic communities, already disproportionately affected by the COVID-19 virus, may be less willing to receive the vaccine. We conducted a broad, representative survey of US adults (N = 1,950) in order to better understand vaccine beliefs and explore opportunities to increase vaccine acceptance among these groups. The survey results suggested that Black and Hispanic individuals were less willing than Whites to receive the vaccine. US Blacks and Hispanics also planned to delay receiving the COVID-19 vaccine for a longer time period than Whites, potentially further increasing the risk of contracting COVID-19 within populations that are already experiencing high disease prevalence. Black respondents were less likely to want the COVID-19 vaccine at all compared with Whites and Hispanics, and mistrust of the vaccine among Black respondents was significantly higher than other racial/ethnic groups. Encouragingly, many Black and Hispanic respondents reported that COVID-19 vaccine endorsements from same-race medical professionals would increase their willingness to receive it. These respondents said they would also be motivated by receiving more information on the experiences of vaccine study participants who are of their own race and ethnicity. The results have implications for improved messaging of culturally-tailored communications to help reduce COVID-19 vaccine hesitancy among communities disproportionately impacted by the pandemic.

/pdf/covid-19-vaccine-acceptance-and-beliefs-among-black-and-2vz08p0t7b.pdf

COVID-19 Vaccine Acceptance and Beliefs among Black and Hispanic Americans.

The COVID-19 pandemic has made it clear that effective public health messaging is an indispensable component of a robust pandemic response system. In this article, we review decades of research from the interdisciplinary field of communication science and provide evidence-based recommendations for COVID-19 public health messaging. We take a principled approach by systematically examining the communication process, focusing on decisions about what to say in a message (i.e., message content) and how to say it (i.e., message executions), and how these decisions impact message persuasiveness. Following a synthesis of each major line of literature, we discuss how science-based principles of message design can be used in COVID-19 public health messaging. Additionally, we identify emerging challenges for public health messaging during the COVID-19 pandemic and discuss possible remedies. We conclude that communication science offers promising public health messaging strategies for combatting COVID-19 and future pandemics.

https://www.tandfonline.com/doi/pdf/10.1080/10410236.2021.1994910

Public Health Messaging during the COVID-19 Pandemic and Beyond: Lessons from Communication Science.

This research examines the interaction effect of message framing (gain vs. loss) and perceived susceptibility (i.e., perceived likelihood that one's child is at risk of contracting HPV) on African American parents' intentions to vaccinate their children against HPV. Results of an experiment (N = 193) in which parents were exposed to either a gain-framed or loss-framed message about HPV vaccination revealed a significant interaction between message framing and perceived susceptibility when parents were required to pay for the vaccine. The specific pattern of interaction suggested that parents who perceived their children to be at high risk of contracting HPV were more persuaded by the gain-framed message, whereas those who believed their children to be at low risk of contracting HPV were more persuaded by the loss-framed message. Implications of the findings for HPV vaccination messaging are discussed.

/pdf/message-framing-perceived-susceptibility-and-intentions-to-d4lxrdhyh2.pdf

Message Framing, Perceived Susceptibility, and Intentions to Vaccinate Children Against HPV Among African American Parents

This research examines how and why trust in health information from medical authorities (i.e., doctors or health care professionals and government health agencies) predicts acceptance of the HPV va...

/pdf/the-role-of-trust-in-health-information-from-medical-3qoucuzsz4.pdf

The role of trust in health information from medical authorities in accepting the HPV vaccine among African American parents.

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Message Framing, Perceived Susceptibility, and Intentions to Vaccinate Children Against HPV Among African American Parents

The role of trust in health information from medical authorities in accepting the HPV vaccine among African American parents.