The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

Consumer confidence and green purchase intention: An application of the stimulus-organism-response model

Social and personal factors influencing green customer citizenship behaviours: The role of subjective norm, internal values and attitudes

Electric vehicles (EVs) have gained prominence as a result of technology advancements, cost savings, and public support for cleaner transportation worldwide. This research aimed to furnish a holistic comprehension of consumers' purchases in the EV market by integrating the value-belief-norm theory and the theory of planned behavior into a single conceptual framework. The results of our structural equation analysis on 403 participants showed that altruistic and biospheric values positively affect awareness of consequences, whereas egoistic values negatively affect awareness of consequences. The findings also supported the proposed linkages among value-based constructs, including awareness of consequences, an ascription of responsibility, and pro-environmental personal norms. Furthermore, the role of attitude toward behavior, subjective norm, and perceived behavior control in the relationship between pro-environmental personal norm and behavioral intention was approved. To increase the likelihood of consumers accepting EVs, both theoretical and practical implications are discussed. 

Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior

The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a substantial impact on followers’ perceived value and consumer behavioral intentions. Therefore, this research aims to investigate the impact of SMMAs on restaurant social media followers’ purchase intentions (PUR), willingness to pay a premium price (WPP), and e-WoM. Additionally, drawing on the Stimulus-Organism-Response (S-O-R) model, we seek to explore the mediation impact of perceived value (PV) in these relationships. To achieve this, an online questionnaire was developed for data collection from a convenience sample of casual-dining restaurant followers in Saudi Arabia. A sample of 433 social media followers was studied using PLS-SEM for testing the study hypotheses. The findings highlighted the significant positive impact of SMMAs on followers’ PV, PUR, e-WoM, and WPP. Further, PV partially significantly mediated the relationship between SMMAs and their consequences. Consequently, providing relevant, up-to-date, and entertaining content; responsiveness to customer needs and feedback; and positive brand engagement significantly contributed to enhancing restaurant followers’ perceived value, which sequentially improves their purchase intention, boosts positive e-WoM, and promotes the possibility of WPP for restaurant products and services. This research provides restaurant operators and marketers with valuable insights into how SMMAs influence followers’ behavioral intentions and enhances their understanding of how perceived value can be utilized to capitalize on the benefits of social media.

/pdf/power-of-social-media-marketing-how-perceived-value-mediates-18wqr82q.pdf

Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?

Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust

This study clarifies the relationship between corporate social responsibility (CSR) news reports and firm value and identifies the mechanisms that constitute this relationship. Specifically, it identifies the roles of word of mouth (WOM) and traditional advertising in this relationship.,The data set used for the analysis covers 77 firms in Korea from 2012 to 2015. The random-effects model is applied to verify three hypotheses. Using a three-step regression analysis and the Sobel test, this study reveals the roles of WOM and advertising expenditure in the relationship between CSR news reports and firm value.,CSR news reports positively affect firm value, and this relationship is mediated by WOM and moderated by advertising expenditure. Notably, the positive effect of WOM on firm value is stronger for companies that spend less on advertising.,The evidence implies that marketing managers could benefit from not only conducting CSR activities but also widely publicizing them. CSR news reports could help companies enhance public awareness of and interest in them.,This is the first study to investigate the influence of CSR news reports using empirical data in Korea.

Impact of CSR news reports on firm value

기업의 사회적 책임(CSR)에 대한 논의는 그 개념이 제의된지 반세기가 넘었지만, 최근까지도 학계의 관심은 식지 않고 있다. 특히 CSR 활동이 실제 기업가치 증진에 어떤 도움을 주는지에 대해서는 여러 학자들이 다양한 주장을 하고 있다. 전통적인 미디어 이론 중 하나인 의제설정이론에 따르면, 미디어의 의제설정은 특정 주제에 대한 대중의 인식형성과정에 영향을 미친다고 한다. 같은 논리로 기업의 이해관계자는 미디어에 노출된 CSR 활동을 통해 특정기업의 CSR 수행 정도에 대한 인식을 형성할 것이다. 따라서 CSR 활동의 절대적인 양 외에도 이를 언론을 통해 얼마나 잘 홍보하였는지가 기업가치 증진에 영향을 미칠 것이라고 예상할 수 있다. 이러한 관점에서 본 연구는 CSR 활동의 절대적인 규모를 고려한 상황에서 CSR 활동에 대한 홍보와 기업가치 간의 관계, 그리고 그 관계에서 영향력이 전달되는 메커니즘을 밝히고자 하였다. CSR 활동에 대한 홍보와 관련한 국내 데이터의 분석을 통해 우리는 다음 세 가지 결론을 도출하였다. 첫째, CSR 활동의 홍보 수준은 기업가치에 유의미하게 긍정적인 영향을 미친다. 여기서 주목할 만한 점은 CSR 활동의 홍보효과가 기부금 비율의 영향력을 통제한 후에도 나타났다는 것이다. 둘째, CSR 활동의 홍보는 기업평판을 통해 기업가치에 영향을 준다. 셋째, 기업규모에 따라 CSR 활동에 대한 홍보의 영향력이 다르게 나타날 수 있다. 특히, 규모가 작은 기업의 경우에 규모가 큰 기업에 비해 CSR 활동의 홍보효과가 높은 것으로 나타났다. 본 연구는 CSR 활동의 홍보가 기업가치에 미치는 영향력을 실증하고, 그 영향력의 메커니즘을 확인하였다는데 의의가 있다. 또한 본 연구의 결과는 기업이 보다 효과적인 CSR 활동 전략을 수립하는데 도움이 될 것으로 기대한다.

Impact of Publicizing Corporate Social Responsibility on Firm Value

/pdf/impact-of-negative-word-of-mouth-on-firm-value-3l9y5dyvub.pdf

Impact of Negative Word of Mouth on Firm Value

Do actions speak louder than words? the power of publicizing corporate social responsibility

Handle everyday research tasks with reliable, citation-backed results

Your personal Research Agent to handle research tasks with citation-backed results

Popular Tasks used by Researchers

How can I help with your research?

Meet SciSpace

Get more enhanced response by uploading the PDFs you want me to reference.

No relevant PDFs in your library

SciSpace is the AI research assistant for academics. Run systematic literature reviews on 280M+ papers, and write papers with cited sources. Trusted by 1M+ students, PhDs & researchers.

SciSpace | AI for Research

Analyze PDFs

Code & Manuscripts

Funding & Grants

Literature & Patents

Medical & Clinical Data

Systematic Review

Visualize & Present

Web & Data

Build a Google Scholar-like website for your research.

Build a website

Create charts and images for your research

Create a Chart

Write a paper for submission to a journal

Draft a manuscript

Patent Search

Design eye-catching scientific posters in minutes.

Scientific Poster Generation

Systematic Literature Review

One task is running at the moment. Your messages will be shown right after.

Drag and drop or click here to browse

Loved by <highlight>1 million+</highlight> researchers

Extract a list of specific topics and their sources from unstructured text

Topics

Compare and analyze relevant papers that matches with your search

Papers

Get insights from PDFs and bookmarked papers from your library

My library

Recent searches

Try searching for:

Catch AI-generated content in scholarly and non-scholarly content

{ai} Detector

Ai Writer

Get PDF Summaries, highlighted text explanations 

Chat with PDF

Effortlessly create in-text citations and bibliographies in APA and 2,500 other formats

Citation generator

Get explanations, summaries, and answers on academic papers

Ease up your research workflow with {scispace}'s cohort of exciting AI tools

Elevate your academic writing skills and convey your ideas the way you want

Paraphraser

Explore our range of reading and writing tools

Your file is being prepared and should be ready in a few minutes. If it's a large file, it might take a bit longer. You can close this window, and we'll email you the file when it's done.

You have reached a maximum limit of <strong>{limit}</strong> columns in the table. Remove at least <strong>1</strong> column to add or create another one.

Junhee Seok

Author Tools

Chat about Author