Advertising : principles and practice

Despite the importance of promoting socially responsible citizenship in the Internet age, there is a paucity of research on how digital citizenship or digital citizens might be defined and/or investigated. This study found 4 major categories that construct digital citizenship: Ethics, Media and Information Literacy, Participation/Engagement, and Critical Resistance. Based on these comprehensive and interconnected categories of digital citizenship, the author argues that digital citizenship needs to be understood as a multidimensional and complex concept in connection with an interrelated but non-linear relationship with offline (place-based) civic lives.

A Concept Analysis of Digital Citizenship for Democratic Citizenship Education in the Internet Age

Background and aims Despite many positive benefits, mobile phone use can be associated with harmful and detrimental behaviors. The aim of this study was twofold: to examine (a) cross-cultural patterns of perceived dependence on mobile phones in ten European countries, first, grouped in four different regions (North: Finland and UK; South: Spain and Italy; East: Hungary and Poland; West: France, Belgium, Germany, and Switzerland), and second by country, and (b) how socio-demographics, geographic differences, mobile phone usage patterns, and associated activities predicted this perceived dependence. Methods A sample of 2,775 young adults (aged 18-29 years) were recruited in different European Universities who participated in an online survey. Measures included socio-demographic variables, patterns of mobile phone use, and the dependence subscale of a short version of the Problematic Mobile Phone Use Questionnaire (PMPUQ; Billieux, Van der Linden, & Rochat, 2008). Results The young adults from the Northern and Southern regions reported the heaviest use of mobile phones, whereas perceived dependence was less prevalent in the Eastern region. However, the proportion of highly dependent mobile phone users was more elevated in Belgium, UK, and France. Regression analysis identified several risk factors for increased scores on the PMPUQ dependence subscale, namely using mobile phones daily, being female, engaging in social networking, playing video games, shopping and viewing TV shows through the Internet, chatting and messaging, and using mobile phones for downloading-related activities. Discussion and conclusions Self-reported dependence on mobile phone use is influenced by frequency and specific application usage.

/pdf/self-reported-dependence-on-mobile-phones-in-young-adults-a-44vkmezpae.pdf

Self-reported dependence on mobile phones in young adults: a European cross-cultural empirical survey

This study attempts to further our understanding of the contextual sources of anti-immigrant sentiments by simultaneously examining the impact of immigrant group size, negative immigration-related news reports and their interaction on natives’ perceived group threat. We test our theoretical assumptions using repeated cross-sectional survey data from Spain during the time period 1996 to 2007, enriched with regional statistics on immigrant group size and information from a longitudinal content analysis of newspaper reports. Drawing on multilevel regression models, our findings show that a greater number of negative immigration-related news reports increases perceived group threat over and above the influence of immigrant group size. Additionally, our findings indicate that the impact of negative immigration-related news reports on perceived group threat is amplified (weakened) in regions with a smaller (larger) immigrant group size. Collectively, these results testify to the importance of immigrant group size and negative immigration-related news reports as key contextual sources of natives’ perceived group threat.

/pdf/contextual-sources-of-perceived-group-threat-negative-2w0imm19oo.pdf

Contextual Sources of Perceived Group Threat: Negative Immigration-Related News Reports, Immigrant Group Size and their Interaction, Spain 1996–2007

This paper presents a study on the sociocognitive effects of news frames on immigration. One hundred and eighty-six individuals were exposed to a newspaper story on increased immigration to Spain. The newspaper highlighted (a) the positive (economic contribution frame) versus negative (crime growth frame) consequences and (b) the group cue—Latinos versus Moroccans. In contrast with economic contribution frame, crime growth frame stimulated more negative cognitive responses toward immigration, increased the salience of immigration as a problem, generated a negative attitude toward immigration, and induced greater disagreement with positive beliefs about the consequences of immigration for the country. We conceptualized the framing effect as a heuristic process in which peripheral cues in the news story guided information processing.

/pdf/moderating-effect-of-group-cue-while-processing-news-on-4qqpish7tf.pdf

Moderating Effect of Group Cue While Processing News on Immigration: Is the Framing Effect a Heuristic Process?

In November 2003, national teams in the 15 ‘old’ EU Member States analysed a one-day’s domestic coverage in national and regional daily press, for a total of 10 different newspapers per country. In order to broaden the analysis, an additional week’s coverage in the Dutch news media was carried out. The following question was central to both studies: to what extent and in what way are ethnic minorities (re)presented in the news? This quantitative analysis adopts a new approach in that the same coding instrument was used in all participating countries. The focus was not only on the news figuring ‘coloured’ people, but on all domestic news stories. This inclusive approach allowed for the impact of deep-seated news values and other recurrent news-making practices on general news contents to be compared with news stories about ethnic minorities. European and Dutch news stories’ (re)presentations of ethnicity are compared in this respect.

(Re)presentation of ethnicity in EU and Dutch domestic news: a quantitative analysis:

Advertisers in the Netherlands and Flanders are discovering marketing opportunities to market to specific target groups such as children and adolescents, and their growing numbers in the ethnic minority population. There have been relatively few empirical studies on the portrayal of these audience segments. In light of the first steps in ethnic marketing theory and practice in the Netherlands and Flanders, this study questions how advertising campaigns actually deal with ethnicity and the multicultural market. This issue is tackled by means of a quantitative and comparative content analysis of Dutch, Flemish, American, Turkish, and Chinese television commercials. The first section of this article sketches a theoretical framework for the measurement of cultural values and the representation of ethnic minorities in commercials. On the one hand it draws on previous cross-cultural research examining the individualism/collectivism dimension of culture (cf. Hofstede, 1991; Schwartz, 1992; Gudykunst, 1998) and on the other hand on advertising research concerned with both content-related, and style characteristics of commercials (e. g., De Pelsmacker and Geuens, 1997). In the second section, the methodology is discussed through an examination of the sample and coding instrument. The results section reveals both similarities and differences in the use of values and communication styles in commercials from individualistic as well as collectivistic cultures. Finally, the conclusions of this study are discussed and recommendations for further research are presented.

Cultural values in commercials: Reaching and representing the multicultural market?

https://lirias.kuleuven.be/bitstream/123456789/502823/5/The+news+framing+of+the+Syrie+fighters_Victims+or+terrorists.pdf

The News Framing of the ‘Syria Fighters’ in Flanders and the Netherlands

Considering the growing interest of marketers to communicate with ethnic minority groups in an increasingly more diverse society and the limited empirical work on ethnic minorities as consumers, this study aims to explore the way in which ethnic marketing practices are perceived by both practitioners and ethnic minority consumers in Flanders. By means of structured in-depth interviews the opportunities and limitations of ethnic marketing in a small, though multi-ethnic, society are evaluated. On the one hand, the study shows that young adults with ethnic origins feel particularly positive about their recognition and inclusion as a 'new' target group in the market. On the other, both practitioners and ethnic minority consumers articulate their reservations about the economic benefits, the social impact and desirability of adjustments in advertising messages in order to target ethnic minority consumers.

/pdf/standardization-or-adaptation-ethnic-marketing-strategies-2lfryza3ww.pdf

Standardization or adaptation? Ethnic marketing strategies through the eyes of practitioners and consumers in Flanders

De blinde vlek in het nieuws: Multiculturaliteit in de Nederlandse en Vlaamse televisieberichtgeving

Handle everyday research tasks with reliable, citation-backed results

Your personal Research Agent to handle research tasks with citation-backed results

Popular Tasks used by Researchers

How can I help with your research?

Meet SciSpace

Get more enhanced response by uploading the PDFs you want me to reference.

No relevant PDFs in your library

SciSpace is the AI research assistant for academics. Run systematic literature reviews on 280M+ papers, and write papers with cited sources. Trusted by 1M+ students, PhDs & researchers.

SciSpace | AI for Research

Analyze PDFs

Code & Manuscripts

Funding & Grants

Literature & Patents

Medical & Clinical Data

Systematic Review

Visualize & Present

Web & Data

Build a Google Scholar-like website for your research.

Build a website

Create charts and images for your research

Create a Chart

Write a paper for submission to a journal

Draft a manuscript

Patent Search

Design eye-catching scientific posters in minutes.

Scientific Poster Generation

Systematic Literature Review

One task is running at the moment. Your messages will be shown right after.

Drag and drop or click here to browse

Loved by <highlight>1 million+</highlight> researchers

Extract a list of specific topics and their sources from unstructured text

Topics

Compare and analyze relevant papers that matches with your search

Papers

Get insights from PDFs and bookmarked papers from your library

My library

Recent searches

Try searching for:

Catch AI-generated content in scholarly and non-scholarly content

{ai} Detector

Ai Writer

Get PDF Summaries, highlighted text explanations 

Chat with PDF

Effortlessly create in-text citations and bibliographies in APA and 2,500 other formats

Citation generator

Get explanations, summaries, and answers on academic papers

Ease up your research workflow with {scispace}'s cohort of exciting AI tools

Elevate your academic writing skills and convey your ideas the way you want

Paraphraser

Explore our range of reading and writing tools

Your file is being prepared and should be ready in a few minutes. If it's a large file, it might take a bit longer. You can close this window, and we'll email you the file when it's done.

You have reached a maximum limit of <strong>{limit}</strong> columns in the table. Remove at least <strong>1</strong> column to add or create another one.

Joyce Koeman

Author Tools

Chat about Author