John Simms
1 Papers
6 Citations
John Simms is an academic researcher. The author has contributed to research in topics: Forward auction & Common value auction. The author has an hindex of 1, co-authored 1 publications.
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Papers
Online Auctions: A study of Bidder Satisfaction
Rupak Rauniar,John Simms,Deepak Rauniar +2 more
- 01 Jan 2009
TL;DR: In this paper, the authors extend past literature on user computing satisfaction to evaluate bidder satisfaction from the usage of online auction websites and find that a greater understanding of bidder satisfaction can facilitate the design of a customer-friendly user interface, thus increasing the effectiveness of auction websites.
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