Since the health care industry has now joined the other industries and professions that face intensely competitive environments, excess capacity, new types of competitors, and pressure to cut costs, marketing has become more visible and acceptable than at any time in the history of medicine. Marketing is a new business function in health care organizations in comparison with other management features such as personnel, finance, communications, and public relations. Marketing in health care has taken a low profile because of the medical profession’s unwillingness to promote (advertise) medical services and the physicians’ attitude that their competence and reputation were enough to attract and retain patients. However, as health care moves from the small-scale, cottage-industry practice to the large-scale, corporate organization, marketing programs will become common among health care providers and their organizations.

Marketing Health Services

Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences

Though many marketers—particularly those in the service sector—depend on word of mouth (WOM) for referrals, the traditional sample survey methodology used in previous WOM research does not explicat...

Analysis of Referral Networks in Marketing: Methods and Illustration:

There is a large and rapidly growing body of literature on the marketing of services. Much of this literature has focused on the four unique characteristics that distinguish services from products, namely intangibility, inseparability, heterogeneity and perishability. This article siummarises this discussion, examines each of these traits in turn and identifies a number of factors which suggest that traditional marketing strategies and organisation need to be adapted for the effective marketing of services. It suggests a series of topics for managers and research.

Marketing for Service Industries-A Revie

A contemporary higher education student-choice model for developed countries

The recognition by professional services firms of the need to become marketing-orientated and apply marketing techniques is of recent origin. Yet their need to identify, anticipate and satisfy client requirements profitably, rather than passively wait for clients to request their services, is overwhelming. The professional services provided by such specialists as accountants, advertising agents, banks, computer consultancies, consulting engineers, and management consultants are highly people intensive. Consequently, there is more room for individual discretion, eccentricity, delay and error. This article argues that professional services companies can systematically plan the marketing of their services so that they can provide value satisfactions that will create and keep their clients and produce profits.

The Marketing of Professional Services

Handle everyday research tasks with reliable, citation-backed results

Your personal Research Agent to handle research tasks with citation-backed results

Popular Tasks used by Researchers

How can I help with your research?

Meet SciSpace

Get more enhanced response by uploading the PDFs you want me to reference.

No relevant PDFs in your library

SciSpace is the AI research assistant for academics. Run systematic literature reviews on 280M+ papers, and write papers with cited sources. Trusted by 1M+ students, PhDs & researchers.

SciSpace | AI for Research

Analyze PDFs

Code & Manuscripts

Funding & Grants

Literature & Patents

Medical & Clinical Data

Systematic Review

Visualize & Present

Web & Data

Build a Google Scholar-like website for your research.

Build a website

Create charts and images for your research

Create a Chart

Write a paper for submission to a journal

Draft a manuscript

Patent Search

Design eye-catching scientific posters in minutes.

Scientific Poster Generation

Systematic Literature Review

One task is running at the moment. Your messages will be shown right after.

Drag and drop or click here to browse

Loved by <highlight>1 million+</highlight> researchers

Extract a list of specific topics and their sources from unstructured text

Topics

Compare and analyze relevant papers that matches with your search

Papers

Get insights from PDFs and bookmarked papers from your library

My library

Recent searches

Try searching for:

Catch AI-generated content in scholarly and non-scholarly content

{ai} Detector

Ai Writer

Get PDF Summaries, highlighted text explanations 

Chat with PDF

Effortlessly create in-text citations and bibliographies in APA and 2,500 other formats

Citation generator

Get explanations, summaries, and answers on academic papers

Ease up your research workflow with {scispace}'s cohort of exciting AI tools

Elevate your academic writing skills and convey your ideas the way you want

Paraphraser

Explore our range of reading and writing tools

Your file is being prepared and should be ready in a few minutes. If it's a large file, it might take a bit longer. You can close this window, and we'll email you the file when it's done.

You have reached a maximum limit of <strong>{limit}</strong> columns in the table. Remove at least <strong>1</strong> column to add or create another one.

John Lidstone

Author Tools

Chat about Author

Papers

The Marketing of Professional Services