John Cross
2 Papers
John Cross is an academic researcher. The author has contributed to research in topics: Football & Marketing management. The author has an hindex of 2, co-authored 2 publications.
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Papers
Market orientation and financial performance of English professional football clubs
TL;DR: In this article, the authors explore the possible financial benefits that have accrued to English professional football clubs that have developed their market orientation and explore what kind of management practices would be most suitable for this industry.
Strategic challenges in the football business: a SPACE analysis
John Cross,Steven Henderson +1 more
TL;DR: In this paper, the authors report on and analyse data from professional football clubs and use space analysis to generate strategic positions for individual clubs and a prognosis for the overall industry, concluding that success on the football field can have a deleterious effect on the strategic future of the club.