Jeou-Shyan Horng
Jinwen University of Science and Technology
96 Papers
121 Citations
Jeou-Shyan Horng is an academic researcher from Jinwen University of Science and Technology. The author has contributed to research in topics: Tourism & Hospitality industry. The author has an hindex of 30, co-authored 73 publications. Previous affiliations of Jeou-Shyan Horng include Hungkuang University & National Taiwan Normal University.
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Papers
Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining
TL;DR: In this paper , a systematic review of the literature on hotel marketing management is presented, which provides evidence that hotel marketing contributes to organizational performance and satisfaction, and provides insights into how hotel operators can successfully implement it.
An Initial Inquiry of Program Evaluation Framework for Tourism Higher Education in Taiwan
TL;DR: In this paper, a framework for the program evaluation of tourism education in Taiwan is presented, which consists of seven standards, 20 dimensions, and 74 indicators, including self-improvement, curricula, teaching and learning, resources, faculty, student, and administrative management.
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Integrating big data and marketing concepts into tourism, hospitality operations and strategy development
TL;DR: In this paper , the authors sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with comprehensive viewpoints across different research fields in tourism and hospitality literatures.
Can we enhance low-carbon tour intentions through climate science or responsibility sharing information?
Jeou-Shyan Horng,Yuann-Jun Liaw +1 more
TL;DR: In this article, the authors present two mediating models to examine the psychological mechanism underlying how tourists' intentions toward low carbon tours could be enhanced through a reduction in their ambivalence toward low-carbon tours.
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