Jeanette Klink
University of Bonn
6 Papers
6 Citations
Jeanette Klink is an academic researcher from University of Bonn. The author has contributed to research in topics: Corporate social responsibility & Loyalty business model. The author has an hindex of 3, co-authored 6 publications.
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Papers
Determinants of Web-based CSR Disclosure in the Food Industry
TL;DR: In this article, the authors investigate web-based CSR communication of food processors including SME and find no significant relationship between CSR disclosure and profitability or indebtedness of a company and an ambiguous relationship with regard to the determinant "closeness to market".
Sustainability as Sales Argument in the Fruit Juice Industry? An Analysis of On-Product Communication
TL;DR: In this article, the extent to which sustainability serves as a sales argument and which areas of sustainability are communicated in the fruit juice industry is determined. But, only a small number of products consider other areas of sustainable, such as social concerns or regional production.
Are animal welfare aspects of relevance in consumers’ purchase decision
Jeanette Klink,Langen Nina +1 more
- 01 May 2015
TL;DR: In this article, a survey with N = 926 participants was conducted in July 2012 to assess the relevance of animal welfare issues for consumers when thinking about the purchase of meat to quantify the extent the different survey methods construct sur-vey results rather than elicit consumer preferences.
Individualized or non-individualized IDM: What elicits consumer preferences best?
TL;DR: In this article, the authors measure consumers' preferences for different (ethical) product attributes by questionnaires and compare the results to the ones obtained using an individualized and a nonindividualized Information Display Matrix (IDM) The latter contains only those attributes the respective respondent stated to be important for her purchase decision.
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Kommunikation von Nachhaltigkeit – Eine vergleichende Analyse des Schokoladen- und Fruchtsaftsektors
Jeanette Klink,Nina Langen,Monika Hartmann +2 more
- 01 Jan 2016
TL;DR: In this paper, the authors define the Unique Selling Position (USP) as "a unique selling position that enables a company to differentiate its verantwortliches Verhalten in den gesattigten Lebensmittelmarkten".