Jan-Benedict E.M. Steenkamp
University of North Carolina at Chapel Hill
183 Papers
1.6K Citations
Jan-Benedict E.M. Steenkamp is an academic researcher from University of North Carolina at Chapel Hill. The author has contributed to research in topics: Brand equity & Consumer behaviour. The author has an hindex of 74, co-authored 178 publications. Previous affiliations of Jan-Benedict E.M. Steenkamp include The Catholic University of America & Tilburg University.
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Papers
Assessing Measurement Invariance in Cross-National Consumer Research
TL;DR: In this paper, the applicability of consumer behavior theories developed in one country to other countries is investigated. But, in order for such comparisons to be meaningful, the instruments used to measure the theoretical constructs of interest have to exhibit adequate cross-national equivalence.
4.7K
The use of LISREL in validating marketing constructs.
TL;DR: The use of Lisrel in construct validation is empirically illustrated by the analysis of data concerning consumers' variety seeking tendency with respect to foods and its advantages over the “traditional approaches” are demonstrated.
2K
The Effects of Perceived Interdependence on Dealer Attitudes
TL;DR: In this article, the authors proposed that the degree of asymmetric channel relationships is more dysfunctional than those characterized by symmetric interdependence, and they showed that asymmetric relationships are more stable than symmetric relationships.
1.8K
A review and meta-analysis of country-of-origin research
TL;DR: This article conducted a quantitative meta-analysis of country-of-origin effects on three types of product evaluations, viz., perceived quality, attitude, and purchase intention, and found that country of origin has a larger effect on perceived quality than on attitude toward the product or purchase intention.
1.6K
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
Inge Geyskens,Jan-Benedict E.M. Steenkamp,Jan-Benedict E.M. Steenkamp,Lisa K. Scheer,Nirmalya Kumar +4 more
TL;DR: In this paper, the authors consider two types of commitment that may characterize interfirm relationships: affective commitment and calculative commitment, which measures the degree to which channel members experience the need to maintain a relationship with specific partners.
1.3K