An electronic program schedule system with access to both stored television program schedule information and data feeds containing status information for live programs such as sporting events. The system includes a data processor for receiving program schedule information for a plurality of programs and data feeds containing status information for certain of the programs, and a video display generator for generating a display signal simultaneously comprising information from both the stored schedule information and the received data feed. The system is further provided with user control means such as a remote controller for generating user control commands and transmitting signals to the data processor in response thereto so as to control the content of the display signal. The display signal may be displayed on a display apparatus such as a television receiver. In addition, the program schedule system of the present invention utilizes category-specific user interfaces providing access to multiple services including television programs, received data feeds, home shopping services, and video games as well as the stored program schedule information.

Electronic television program guide schedule system and method with data feed access

A method and system for providing targeted advertisements over a networked media delivery system, especially interactive television networks, the system comprising tracking and storing viewer selections, analyzing the selections, and delivering targeted advertisements that appeal to the particular subscriber making the selections, the system including a merge processor, a file server, a profile processor, and a broadcast server contained in a head end in communication with a plurality of set-top boxes through a distribution network. Based on a subscriber's viewing habits and account information, the present invention delivers different, customized advertisements to different viewers watching the same program or channel. The present invention delivers the advertisements as either still frame bit maps or as video streams advertisement insertion in a playlist or a broadcast media program.

Method and system for providing targeted advertisements

A client-server interactive television program guide system is provided. An interactive television program guide client is implemented on user television equipment. The interactive television program guide provides users with an opportunity to define expressions that are processed by the program guide server. The program guide server may provide program guide data, schedules reminders, schedules program recordings, and parentally locks programs based on the expressions. Users' viewing histories may be tracked. The program guide server may analyze the viewing histories and generates viewing recommendations, targets advertising, and collects program ratings information based on the viewing histories.

Client-server electronic program guide

When selecting a television program for recording, a user may configure the delivery of the selected television program and associated data and interactive applications to different user equipment devices in a home network, which may have different capabilities. Because the user equipment devices in the home network may have different capabilities, the user may wish to deliver different types and amount of content, different amounts of data, and different versions of interactive applications to the user equipment devices in the home network.

Interactive media guidance system having multiple devices

Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Alternative Advertising in Prerecorded Media

A video server for providing Video-On-Demand is disclosed. A plurality of data sources are coupled individually to a first and second bi-directional data/instruction switch. The first switch is additionally coupled to a data storage system and the second switch is coupled to a network interface. A real time controller is coupled to the data sources and the switches and can couple any part of the data storage system to any selected data source and any given network channel to any selected data source. A control system coupled to the real time controller and the second switch provides support services to the real time controller and acts as a gateway to third party services and products. The data storage system is largely comprised of disk drive arrays. Video data is striped across the individual arrays, each video data program that a user requests being striped across one array. Each array provides video data to many users through the data sources. The video server is tolerant of individual failures in the data storage system and among the data sources, as operating portions of the data storage system and spare data sources can be rapidly switched to substitute for failed units. The server can also be readily expanded and provides a user experience similar to that of a video cassette recorder.

Video on demand system with multiple data sources configured to provide VCR-like services

A video server (10) for providing Video-On-Demand is disclosed. A plurality of data sources (100) are coupled individually to a first and second bi-directional data/instruction switch (70 & 80). The first switch is additionally coupled to a data storage system (90) and the second switch is coupled to a network interface. A real time controller (60) is coupled to the data sources (100) and the switches (70 & 80) and can couple any part of the data storage system (90) to any selected data source (100) and any given network channel to any selected data source. A control system (50) coupled to the real time controller (60) and the second switch provides support services to the real time controller and acts as a gateway to third party services and products. The data storage system (90) is largely comprised of disk drive arrays (92). Video data is striped across the individual arrays (92), each video data program that a user requests being striped across one array. Each array provides video data to many users through the data sources (100). The video server (10) is tolerant of individual failures in the data storage system (90) and among the data sources (100), as operating portions of the data storage system (90) and spare data sources (100) can be rapidly switched to substitute for failed units. The server (10) can also be readily expanded and provides a user experience similar to that of a video cassette recorder.

Video server system

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Video on demand system with multiple data sources configured to provide VCR-like services

Video server system